Bonnie Guy, PhD

faculty staff bio photo

Associate Professor

  • PhD, Marketing, University of Nebraska; Minor: Psychology
  • MBA, Middle Tennessee State University
  • BBA, Marketing, Middle Tennessee State University

Her research has been published in a variety of venues including Psychology and Marketing, Journal of Consumer Marketing, Journal of Professional Services Marketing, Marketing Health Services, Health Marketing Quarterly, Industrial Marketing Management, and others. While her research interests vary, a common thread is the application and effects of marketing on societal issues and causes.

She has worked professionally in real estate, direct mail advertising, marketing consulting, and small business start-up coaching.

Her interests include domestic and international travel, boating, reading, spiritual development, and spending time with family.

 

Contact

Walker College of Business
4110 Raley Hall
Boone, North Carolina 28608-2037
Phone: 
828.262.7828
Fax: 
828.262.6192

Topics

Teaching

Principles of Marketing, Consumer Behavior, International Marketing, MBA Marketing Strategy

Research Interests

Older Consumers and Cognitive Processing, Applying Marketing to Organ Donation Consent, Consumer Ambivalence, Adoption/Diffusion of Alternative Energy Sources

Walker College of Business

Contact

Chair: Dr. Unal O. Boya
ASU Box 32013
Room 4102 Raley Hall
Boone, NC 28608-2089
Phone: (828) 262-6194
Fax: (828) 262-6192
boyauo@appstate.edu

Administrative Assistant:
JuDee Thomas
Phone: (828) 262-2145 
thomasjg@appstate.edu


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