Jim Stoddard, PhD
Professor
Professor Stoddard received his Doctor of Philosophy in Business Marketing and his Master of Business Administration from Virginia Polytechnic Institute and State University. He also earned a Bachelor of Marine Engineering from the Massachusetts Maritime Academy. Dr. Stoddard has held faculty positions at Virginia Tech, the University of New Hampshire and Appalachian State University and has taught undergraduate, graduate and executive development classes.
His teaching areas include Retailing, Business to Business Marketing, Channels of Distribution and Sales Management, among others. Dr. Stoddard is a member of the editorial review boards of two scholarly journals, Psychology and Marketing and the The International Journal of Electronic Marketing and Retailing. He has many peer reviewed published articles in various domestic and international publications, made many national and regional conference presentations and has written many technical reports for both for profit and not for profit organizations.
Prior to his academic career, he was a Marine Engineer for Sun Oil Company (Sunoco).
Recent Publications
Stoddard, J.E., Evans, M.R. and Davé, D.S. (2008), “The Measurement of Consumer Preferences for the Blue Ridge National Heritage Area,” Cornell Hotel and Restaurant Administration Quarterly.
Stoddard, J.E., Clopton, S.W. and Avila, R.A., (2008), “Sales Managers’ Perceptions of the Benefits of Sales Force Automation,” Journal of Selling and Major Account Management, 7 (3), 38-50.
Ishida, C, Keith, J.E., Brown, J.R. and Stoddard, J.E., (2006), "The Effectiveness of Influence Strategies Under Different Relational Exchange, Environmental Uncertainty and Transaction Specific Asset Conditions." Journal of Marketing Channels, 14 (1/2), 23-48.
Contact
Topics
Teaching
Research Interests
Contact
Chair: Dr. Unal O. Boya
ASU Box 32013
Room 4102 Raley Hall
Boone, NC 28608-2089
Phone: (828) 262-6194
Fax: (828) 262-6192
boyauo@appstate.edu
Administrative Assistant:
JuDee Thomas
Phone: (828) 262-2145
thomasjg@appstate.edu
