Christy M. Cook

  • BS Embry-Riddle University
  • MA Appalachian State University

Christy M. Cook has a background in higher education, managing university programs of considerable scope and complexity, requiring specialized knowledge of the program and the associated processes and procedure. As the University Program Manager for Academic Affairs (AA), she manages the AA team, overseeing all operations and services provided by staff and assists leadership with strategic planning. She manages a myriad of responsibilities including planning, organizing and managing daily operations; human resources management and staff development; program policies and procedures; design and implementation; and associated business functions. Work also includes marketing the program and defending program goals and objectives before the governing body.

In addition to her full-time position in Academic Affairs, Christy has held a State of North Carolina Real Estate Broker’s license since 2008 and appreciates elements of the marketing mix; the product distribution structure, the price system, and promotional activities, as well as, digital marketing, planning, and evaluating real property marketing efforts. Personally, as a sole-proprietor, she enjoys flipping real property, developing and designing promotional material. She also enjoys creating and leveraging content created in Adobe Creative Cloud (i.e., Photoshop CC, Premiere Pro CC, After Effects CC, Muse CC, Audition CC and Dreamweaver CC) among various digital media applications.

Christy believes marketing is at the heart of every enterprise; it is a multi-faceted, interdisciplinary study designed to exchange value-for-value. Further defined as, “marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (American Marketing Association, July 2013).

 

Conferences & Proceedings

Tashner, J., Cook, C., Azhari, H. and Toure, H. (2016) ICERI2016 Proceedings: The Efficacy of Globalizing a Classroom by Creating a Synchronous Online Audio/Video Conference of Student Developed and Led Presentations and Discussions Collaborated with educators at AppState and in Bamako, Mali in the spring of 2016. doi: 10.21125/iceri.2016.0154

O’Shea, P., Aiello, B. and Cook, C. (n.d.). SITE - Using Augmented Reality Technologies to Address Diversity in K-12 Settings. Retrieved June 8, 2018, from https://academicexperts.org/conf/site/2018/papers/52647/

Teaching

Principles of Marketing

Title: Lecturer

Email address: Email me

Phone: (828) 262-7352