The marketing function in organizations is focused on creating value for customers. Marketing programs that develop high levels of customer satisfaction and retention contribute substantially to company profits, as well as connect the firm to its suppliers, distributors, and community. Marketing is an essential business function in for-profit, not-for-profit, and public sector settings.
Students gain hands-on experience by identifying problems, developing plans, and implementing programs with faculty interaction in a supportive, collegial learning environment. Specific topics examined and taught by this department would include consideration of the underlying determinants of buyer behavior, product management, managing promotional activities, the elements of sound pricing decisions, product distribution, marketing research, and the social and ethical implications of marketing decisions.
The Marketing Department is comprised of 12 full-time and 1 part-time faculty members who focus on academic excellence, providing functional business knowledge, and the practical application of marketing principles.
Appalachian's chapter of Pi Sigma Epsilon selected as one of ten finalists in Outski Marketing Challenge
Appalachian State University's chapter of Pi Sigma Epsilon has been selected as one of ten finalists in the Outski Marketing Challenge, a national competition offering real-world marketing experience to students. Pi Sigma Epsilon is the nation's only professional co-educational marketing and sales management fraternity.
The Appalachian chapter members created and submited a tactical marketing plan to promote a sponsoring organization, Outski, a travel planning and social media company. The students also planned and budgeted for the campaign as partof their submission.
The next round of the Outski Marketing Challenge includes implementation of the marketing plan. The teams will be judged on actual results, including site traffic and number of unique users.
Winning chapters will receive cash prizes, including $10,000 for first place, $3,500 for second place and $1,500 for third place. Winners will be announced May 2, 2014.