Walker College of Business Department of Marketing

The marketing function in organizations is focused on creating value for customers. Marketing programs that develop high levels of customer satisfaction and retention contribute substantially to company profits, as well as connect the firm to its suppliers, distributors, and community. Marketing is an essential business function in for-profit, not-for-profit, and public sector settings.

Students gain hands-on experience by identifying problems, developing plans, and implementing programs with faculty interaction in a supportive, collegial learning environment. Specific topics examined and taught by this department would include consideration of the underlying determinants of buyer behavior, product management, managing promotional activities, the elements of sound pricing decisions, product distribution, marketing research, and the social and ethical implications of marketing decisions.

The Marketing Department is comprised of 12 full-time and 1 part-time faculty members who focus on academic excellence, providing functional business knowledge, and the practical application of marketing principles.