Assistant Professor

• PhD New Mexico State University
• MBA New Mexico State University

Pia A. Albinsson is an assistant professor of Marketing in the Walker College of Business. Her research interests are in the areas of advertising rhetoric, advertising effectiveness, health communications, community networks in social media, socially responsible (corporate and consumer) behavior, and green consumption practices.

Her work has been published in the European Journal of Marketing, Journal of Consumer Behaviour, Journal of Applied Business and Economics, Academy of Educational Leadership Journal and Advances in Consumer Research. She has also presented her research at national and international conferences conducted by the Academy of Marketing Science, American Academy of Advertising, American Marketing Association, Association for Consumer Research, Consumer Culture Theory, Eastern Management Association, National Business and Economics Society, Society for Consumer Psychology, Society for Marketing Advances, Southwest Texas Popular/American Culture Association and Transformative Consumer Research.

Dr. Albinsson has served as ad hoc reviewer for Marketing Education Review, Marketing Theory, and many international, national and regional conference proceedings.

She was nominated as fellow for Society for Marketing Advances Doctoral Consortium in St. Petersburg, FL (2008) and AMA-Sheth Foundation Doctoral Consortium in Atlanta, GA (2009).

Prior to academia, Dr. Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal as well as with banking in her native Stockholm, Sweden.