Department of Marketing & Supply Chain Management

Assistant Professor

• Ph.D. – Georgia State University, Atlanta
• M.B.A. – Indian Institute of Management (IIM), Lucknow, India
• B.Tech. – Indian Institute of Technology (IIT-BHU), Varanasi, India

Binay Kumar is an Assistant Professor at the Walker College of Business, Appalachian State University. Prior to getting PhD in Marketing from Georgia State University (GSU), he received Bachelor of Technology with honors from the Indian Institute of Technology, and MBA in Marketing from the Indian Institute of Management.

 Dr. Kumar has vast industry exposure as he worked for one of fortune 500 companies in various managerial roles, especially in the area of sales force management, distribution channels, and new tech adoption. He is interested in Quantitative Marketing strategies and exploring relevant issues in his area of interest. He enjoys solving important sales and marketing problems through rigorous empirical methodology and providing actionable guidance to managers.

 Dr. Kumar has been the finalist of the ISBM Doctoral Dissertation Award. He is also a recipient of the GSU Provost Dissertation fellowship and the GSU PhD Research Award. He presented his research at various conferences, including American Marketing Association Conference and INFORMS Marketing Science Conference.

 Research Publications:

 V. Kumar, Alok R. Saboo, Amit Agarwal, and Binay Kumar (2020), “Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry,” Production and Operations Management, 29(1), 192-213

 V. Kumar, Divya Ramachandran, and Binay Kumar (2021), “Influence of new-age technologies on marketing: A research agenda,” Journal of Business Research, 125, 864-877

Morgan, Neil A., Satish Jayachandran, John Hulland, Binay Kumar, Costas Katsikeas, and Agnes Somosi (2022), “Marketing Performance Assessment and Accountability: Process and Outcomes,” International Journal of Research in Marketing, 39(2), 462-481

Huda Khan, Shaphali Gupta, V. Kumar, and Binay Kumar (2023), “Managing climate change risks and creating stakeholders’ value via sustainability-focused B2B brand strategies,” Industrial Marketing Management, 115, 198-213

Christopher Plouffe, Thomas DeCarlo, Ricky Fergurson, Binay Kumar, …., and Hao Wang (2024), “Salespeople and Teams as Stakeholder and Knowledge Managers: A Service-Ecosystem, Co-Creation, Crossing-Points Perspective on Key Outcomes,” European Journal of Marketing, 58(3), 704-732

Binay Kumar, Aditya Gupta, and Ravi Agarwal (2025), “Can Micromanagement be Beneficial for Adaptive Selling? Role of Salesperson Creativity and Managerial Micromanagement During Disruption” Forthcoming in Journal of Personal Selling & Sales Management 

 Professional Membership:

• American Marketing Association (AMA)
• INFORMS Society for Marketing Science (ISMS)
• Academy of Marketing Science (AMS)

 Teaching:

 Principles of Marketing, Professional Selling, Marketing Research 

 Research Interests:

• Sales Management
• B2B Marketing 
• New-age Technologies
• Digital Marketing