Binay Kumar, PhD

Assistant Professor

  • Ph.D. – Georgia State University, Atlanta
  • M.B.A. – Indian Institute of Management (IIM), Lucknow, India
  • B.Tech. – Indian Institute of Technology (IIT-BHU), Varanasi, India

Binay Kumar is an Assistant Professor at the Walker College of Business, Appalachian State University. Prior to getting PhD in Marketing from Georgia State University (GSU), he received Bachelor of Technology with honors from the Indian Institute of Technology, and MBA in Marketing from the Indian Institute of Management.

 Dr. Kumar has vast industry exposure as he worked for one of fortune 500 companies in various managerial roles, especially in the area of sales force management, distribution channels, and new tech adoption. He is interested in Quantitative Marketing strategies and exploring relevant issues in his area of interest. He enjoys solving important sales and marketing problems through rigorous empirical methodology and providing actionable guidance to managers.

 Dr. Kumar has been the finalist of the ISBM Doctoral Dissertation Award. He is also a recipient of the GSU Provost Dissertation fellowship and the GSU PhD Research Award. He presented his research at various conferences, including American Marketing Association Conference and INFORMS Marketing Science Conference.

 Research Publications:

 V. Kumar, Alok R. Saboo, Amit Agarwal, and Binay Kumar (2020), “Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry,” Production and Operations Management, 29(1), 192-213

 V. Kumar, Divya Ramachandran, and Binay Kumar (2021), “Influence of new-age technologies on marketing: A research agenda,” Journal of Business Research, 125, 864-877

Morgan, Neil A., Satish Jayachandran, John Hulland, Binay Kumar, Costas Katsikeas, and Agnes Somosi (2022), “Marketing Performance Assessment and Accountability: Process and Outcomes,” International Journal of Research in Marketing, 39(2), 462-481

 Professional Membership:

  • American Marketing Association (AMA)
  • INFORMS Society for Marketing Science (ISMS)
  • Academy of Marketing Science (AMS)


 Principles of Marketing, Professional Selling

 Research Interests:

  • Sales Management
  • Marketing Channels Management
  • New-age Technologies
  • Digital Marketing
Title: Assistant Professor
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-7496

Fax: (828) 262-6192

Office address
4109 Peacock Hall