General Marketing

BSBA in Marketing

A Bachelor of Science in Business Administration (BSBA) degree with a major in marketing consists of 18 hours in addition to the College of Business core courses required for the BSBA degree. Fifteen hours come from the structured marketing core and three hours from marketing elective courses. To graduate with a major in marketing will require a cumulative 2.0 (C) grade-point average across all marketing courses.

Minor In Marketing

A minor in marketing for non-business majors may be obtained by completing 18 hours of requirements with a minimum overall GPA of 2.0 over the courses used to meet minor requirements.  See Marketing Program of Study for requirements.

NEW Social Media & Storytelling Class (MKT 2530)

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. The course, which will examine how the explosive growth of social media has become a strategic priority for small and large companies alike, will allow undergraduates the opportunity to evaluate marketing as a course of study before declaring a major. Brand storytelling helps organizations to attract and retain customers, and stirs emotions in potential customers that can lead to lasting relationships with a brand. Students who enroll in the new marketing course will examine the basic concepts of storytelling and the linkage of these stories to social media vehicles. The course (MKT 2530) is offered through the Marketing Department in the Walker College of Business as a Marketing 2000 level class and will fulfill one of the free electives (three of six hours) available to all students regardless of major. Freshmen and sophomores are especially encouraged to register. Seating is limited. See brochure for more details.