Why Digital Marketing?
The rules of the game have changed. A cultural revolution is underway and the marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional marketing media to the digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed.
This need is growing fast for businesses and the demand for digital marketing professionals is growing faster than ever. There is this “belief” that digital natives know what is to be done just because they grew up with social media and technology. However, that hardly means they are trained to work on a company’s digital marketing strategy. The objective of this program is to fill that skill gap and provide an opportunity for students to be trained in digital and social media marketing and prepare them to fit the business requirements of digital marketing.
Marketing - Digital Marketing Concentration, BSBA
Appalachian offers students the ability to major in marketing with a digital marketing concentration. Appalachian is one of the few univeristies that combines digital and social marketing, mobile marketing, analytics, and cloud marketing- a mix that places students at a competitive advantage among their peers in the workplace. Students benefit from projects guided by professional mentors; participate in digital marketing, marketing competitions, internships, and employer relationships.
Minor In Digital Marketing
The Digital Marketing Minor is available to all majors, both business and non-business. This minor provides students with a multidisciplinary curriculum in marketing principles, buyer behavior, marketing analytics, and social media marketing.
- Digital Marketing Manager
- Digital Marketing Specialist
- Content Marketing Manager
- Digital Marketing Analyst
- Social Media Marketing Manager
- Digital Marketing & Strategy Specialist
- Digital Transformation Specialist
For more information about employment, visit Business Careers Services- Student Success