The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Degree Offerings

Offerings Fall 2018 - Summer 2019

Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).

  • Marketing-General Marketing Concentration (B.S.B.A.) 
  • Marketing-Sales Concentration (B.S.B.A.)
  • Marketing: Minor for students not majoring in the College of Business 
  • Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration
  • Marketing: Sales Minor for students not majoring in the College of Business 

2018-2019 - General Marketing Concentration Program of Study

2018-2019 - Marketing with Sales Concentration Program of Study

2017-2018 & Earlier - Marketing Programs of Study

Latest News

Eight Earn Professorships in Walker College of Business

By Haley ChildersPosted June 18, 2018 at 9:57 a.m.BOONE, N.C. — Drs. Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awar...

Appalachian’s Pia Albinsson explores the ‘sharing economy’ in new book

BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University’s Department of Marketing, which is housed within the univ...

In Pictures: Marketing professor presents research on NC winery practices during national conference

Appalachian State University Marketing Professor Pia Albinsson recently attended the International Conference of the Academy of Wi...