The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Degree Offerings

Offerings Fall 2020 - Summer 2021

Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).

  • Marketing-General Marketing Concentration (B.S.B.A.) 
  • Marketing-Sales Concentration (B.S.B.A.)
  • Marketing-Digital Marketing Concentration (B.S.B.A)
  • Marketing: Minor for students not majoring in the Marketing-Digital Marketing Concentration 
  • Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration
  • Marketing: Sales Minor for students not majoring in the College of Business 

2019-2020 - General Marketing Concentration Program of Study

Diversity Statement

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally. Inclusive Excellence is the intrinsic value that a diverse population adds to the learning, teaching, and decision-making processes of an institution.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Latest News

Research addresses major social problem, texting while driving

Research from Dr. Ilgım Dara Benoit, an assistant professor of marketing in Appalachian State University's Department of Marketing &am...

Marketing researchers discover marginalized women utilize social media to counter biased, mainstream narratives about them, promote well-being

Research from faculty at Appalachian State University examines the way in which marginalized women utilize social media to counter biased, mainstream ...

International business, supply chain management double major earns Gilman Scholarship

Appalachian State University senior Chris Zaman, who is double majoring in international business and supply chain management in t...

Marketing professor advises on pandemic-era job market

Appalachian State University Assistant Professor of Marketing Lubna Nafees recently offered some advice about the pandemic-era job market to recent gr...

Marketing professors weighs in on accepting credit cards by phone

CreditDonkey recently assembled a panel of industry experts to answer readers' most pressing questions on the benefits of accepting credit cards ...

Marketing professor offers expert advice on Chase Freedom® credit card

WalletHub recently posted an article about review of the Chase Freedom® credit card and cited expert advice from Appalachian State University Profess...

Walker College of Business names 30 students to App State's Best List

Faculty in Appalachian State University's Walker College of Business have selected App State's Best for 2020, the top students by business major and s...

Nationally recognized App State MBA available online in fall 2020

Appalachian State University’s Master of Business Administration (MBA) — awarded by the Walker College of Business (WCOB) — will be of...

Marketing professor Pia Albinsson offers analysis of Uber in new book

Appalachian State University professor of marketing Pia A. Albinsson has co-authored a new book, "Uber," about "one of the most innovative companies o...