The Marketing Path
In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.
Offerings Fall 2019 - Summer 2020
Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).
- Marketing-General Marketing Concentration (B.S.B.A.)
- Marketing-Sales Concentration (B.S.B.A.)
- Marketing-Digital Marketing Concentration (B.S.B.A)
- Marketing: Minor for students not majoring in the College of Business
- Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration
- Marketing: Sales Minor for students not majoring in the College of Business
Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...
Assistant Marketing professor, Dr. Lubna Nafees was recently cited in a Wallethub.com survey about 2018 shopping habits. Here is the link ...
WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...
By Haley ChildersPosted June 18, 2018 at 9:57 a.m.BOONE, N.C. — Drs. Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awar...
BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University’s Department of Marketing, which is housed within the univ...