The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Diversity Statement

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally. Inclusive Excellence is the intrinsic value that a diverse population adds to the learning, teaching, and decision-making processes of an institution.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Latest News

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University,...

Marketing research provides clues for 'green' advertisers

Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Cons...

Dave' attains QM certification for MBA program's 'global supply chain management' course

Dr. Dinesh Davè, director of supply chain management in the Department of Marketing & Supply Chain Management in Appalachian State Universit...

Marketing major earns leadership award

Appalachian State University senior Sam Cheatham has earned a Dr. Jim Street Award for Outstanding Presidential Leadership Award f...

Christian Torres-Trujillo '20 pursues his 'dream career' in digital marketing

What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” and “you get to...

WSJ features marketing alumna who launched her company to help young people tackling debt, but who want to travel

Appalachian State University alumna Jateria Pittman is featured in a June 13 Wall Street Journal article by Ray Smith....

Marketing professor earns best seller award from Ivey Publishing

Dr. Lubna Nafees, an associate professor of marketing in Appalachian State University's Walker College of Business, has been named a recipient of...

Marketing lecturer places wreath at App State's Veterans Memorial in honor of Memorial Day 2021

U.S. Air Force veterans David H. Cook and Christy M. Cook ’18 served a collective 12 years in the Air Force as air traffic controllers before beginn...

Marketing professor offers advice on cheap car insurance in NC

Appalachian State University Marketing Professor Lubna Nafees has been featured as an expert in a WalletHub article describing 2021's "best cheap car ...