The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Diversity Statement

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally. Inclusive Excellence is the intrinsic value that a diverse population adds to the learning, teaching, and decision-making processes of an institution.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Latest News

Marketing professor earns best seller award from Ivey Publishing

Dr. Lubna Nafees, an associate professor of marketing in Appalachian State University's Walker College of Business, has been named a recipient of...

Marketing lecturer places wreath at App State's Veterans Memorial in honor of Memorial Day 2021

U.S. Air Force veterans David H. Cook and Christy M. Cook ’18 served a collective 12 years in the Air Force as air traffic controllers before beginn...

Marketing professor offers advice on cheap car insurance in NC

Appalachian State University Marketing Professor Lubna Nafees has been featured as an expert in a WalletHub article describing 2021's "best cheap car ...

Marketing professor earns teaching award from UNC Board of Governors

Six App State faculty members were recently honored by the UNC Board of Governors with campus-based awards for their innovative teaching methods in th...

Green Belt Mitchell Powers offers fellow students advice on Six Sigma Certification

Appalachian State University MBA student Mitchell Powers has earned Green Belt Certification from the Council of Six Sigma Certification....

Research addresses major social problem, texting while driving

Research from Dr. Ilgım Dara Benoit, an assistant professor of marketing in Appalachian State University's Department of Marketing &am...

Marketing researchers discover marginalized women utilize social media to counter biased, mainstream narratives about them, promote well-being

Research from faculty at Appalachian State University examines the way in which marginalized women utilize social media to counter biased, mainstream ...

International business, supply chain management double major earns Gilman Scholarship

Appalachian State University senior Chris Zaman, who is double majoring in international business and supply chain management in t...

Marketing professor advises on pandemic-era job market

Appalachian State University Assistant Professor of Marketing Lubna Nafees recently offered some advice about the pandemic-era job market to recent gr...