The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Degree Offerings

Offerings Fall 2017 - Summer 2018

Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).

  • Marketing-General Marketing Concentration (B.S.B.A.) link
  • Marketing-Sales Concentration (B.S.B.A.) link
  • Marketing: Minor for students not majoring in the College of Business link
  • Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration link
  • Marketing: Sales Minor for students not majoring in the College of Business link

Latest News

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently published in the Journal of Consumer Marketing. [More]

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT

Marketing alumnus Jason Berry '02, a local entrepreneur from Hickory, NC, earned his Appalachian degree before co-founding the Boone Film Festival in 2015. [More]

Walker College adds course in storytelling and social media to dynamic curriculum

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. View the brochure. [More]

Marketing alumnus' insights on Scottish advertising featured on Huffington Post

"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to the Huffington Post. [More]

View the complete listing of recent news posts.