The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Degree Offerings

Offerings Fall 2019 - Summer 2020

Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).

  • Marketing-General Marketing Concentration (B.S.B.A.) 
  • Marketing-Sales Concentration (B.S.B.A.)
  • Marketing-Digital Marketing Concentration (B.S.B.A)
  • Marketing: Minor for students not majoring in the College of Business 
  • Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration
  • Marketing: Sales Minor for students not majoring in the College of Business 

2019-2020 - General Marketing Concentration Program of Study

Latest News

Advertising research will help marketers know when to invest in ad creativity

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...

Alumni Spotlight: Sales Marketing Grad Patrick Holden

Patrick Holden '19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consulta...

Supply Chain Management program to transition to Department of Marketing

BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...

Lubna Nafees Cited in Wallethub Article

Assistant Marketing professor, Dr. Lubna Nafees was recently cited in a Wallethub.com survey about  2018 shopping habits.  Here is the link ...

Marketing professor offers expert advice on Capital One credit cards

WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...

Eight Earn Professorships in Walker College of Business

By Haley ChildersPosted June 18, 2018 at 9:57 a.m.BOONE, N.C. — Drs. Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awar...