The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Degree Offerings

Offerings Fall 2020 - Summer 2021

Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).

  • Marketing-General Marketing Concentration (B.S.B.A.) 
  • Marketing-Sales Concentration (B.S.B.A.)
  • Marketing-Digital Marketing Concentration (B.S.B.A)
  • Marketing: Minor for students not majoring in the Marketing-Digital Marketing Concentration 
  • Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration
  • Marketing: Sales Minor for students not majoring in the College of Business 

2019-2020 - General Marketing Concentration Program of Study

Diversity Statement

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally. Inclusive Excellence is the intrinsic value that a diverse population adds to the learning, teaching, and decision-making processes of an institution.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Latest News

Marketing professor offers expert advice on Chase Freedom® credit card

WalletHub recently posted an article about review of the Chase Freedom® credit card and cited expert advice from Appalachian State University Profess...

Walker College of Business names 30 students to App State's Best List

Faculty in Appalachian State University's Walker College of Business have selected App State's Best for 2020, the top students by business major and s...

Nationally recognized App State MBA available online in fall 2020

Appalachian State University’s Master of Business Administration (MBA) — awarded by the Walker College of Business (WCOB) — will be of...

Marketing professor Pia Albinsson offers analysis of Uber in new book

Appalachian State University professor of marketing Pia A. Albinsson has co-authored a new book, "Uber," about "one of the most innovative companies o...

Marketing, Management double major presents research at Atlantic Marketing Association Annual Conference

Appalachian State University senior Rachael Beller presented her research, Recruiting Students in Higher Education in the age of Social Media, at the ...

App State Marketing Student Veteran Selected for SVA Leadership Institute

Grayson Farmer, a student veteran at Appalachian State University and president of the university's Student Veterans Association (SVA), was one of 124...

Marketing professor weighs in on why green efforts are good for not only the planet, but also business

A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate ...

Advertising research will help marketers know when to invest in ad creativity

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...

Alumni Spotlight: Sales Marketing Grad Patrick Holden

Patrick Holden '19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consulta...