The Marketing Path

In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.

Degree Offerings

Offerings Fall 2019 - Summer 2020

Marketing majors may choose from two concentrations - General Marketing or Sales. The department also offers minors in professional selling (for business majors), sales for non-business majors) and general marketing (for non-business majors).

  • Marketing-General Marketing Concentration (B.S.B.A.) 
  • Marketing-Sales Concentration (B.S.B.A.)
  • Marketing-Digital Marketing Concentration (B.S.B.A)
  • Marketing: Minor for students not majoring in the College of Business 
  • Marketing: Professional Selling Minor for business majors not majoring in marketing with a sales concentration
  • Marketing: Sales Minor for students not majoring in the College of Business 

2019-2020 - General Marketing Concentration Program of Study

Diversity Statement

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally. Inclusive Excellence is the intrinsic value that a diverse population adds to the learning, teaching, and decision-making processes of an institution.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

Latest News

Marketing, Management double major presents research at Atlantic Marketing Association Annual Conference

Appalachian State University senior Rachael Beller presented her research, Recruiting Students in Higher Education in the age of Social Media, at the ...

App State Marketing Student Veteran Selected for SVA Leadership Institute

Grayson Farmer, a student veteran at Appalachian State University and president of the university's Student Veterans Association (SVA), was one of 124...

Marketing professor weighs in on why green efforts are good for not only the planet, but also business

A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate ...

Advertising research will help marketers know when to invest in ad creativity

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...

Alumni Spotlight: Sales Marketing Grad Patrick Holden

Patrick Holden '19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consulta...

Supply Chain Management program to transition to Department of Marketing

BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...