News

Advertising research will help marketers know when to invest in ad creativity
Jul 1, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...

Alumni Spotlight: Sales Marketing Grad Patrick Holden
Jun 26, 2019

Patrick Holden '19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consulta...

Supply Chain Management program to transition to Department of Marketing
Jun 26, 2019

BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Feb 15, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...

Lubna Nafees Cited in Wallethub Article
Nov 19, 2018

Assistant Marketing professor, Dr. Lubna Nafees was recently cited in a Wallethub.com survey about  2018 shopping habits.  Here is the link ...

Marketing professor offers expert advice on Capital One credit cards
Nov 8, 2018

WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...

Eight Earn Professorships in Walker College of Business
Jun 19, 2018

By Haley ChildersPosted June 18, 2018 at 9:57 a.m.BOONE, N.C. — Drs. Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awar...