Journal of Business Research, Kumar, Marketing

Marketing professor named editor of Journal of Business Research
Dec 9, 2022

Dr. Binay Kumar, an Assistant Professor Appalachian State University's Department of Marketing & Supply Chain Management, has been appointed ...

Shows attains QM course certification for MBA 5420, marketing strategy
Jun 13, 2022

David Shows, an associate professor in the Department of Marketing & Supply Chain Management at Appalachian State University and director of the W...

Sales Competition, Marketing, App State, Appalachian State University, Marketing, Professional Sales

Marketing students earn second spot in national sales competition
Apr 6, 2022

Appalachian State University students competed in the National Shore Sales Challenge, March 31 - April 2 at Salisbury University....

University HQ

Walker College and its accounting, finance and management, and supply chain degree programs featured on University HQ's 'best, most affordable' lists
Jan 13, 2022

Appalachian State University is one of the 100 Best Most Affordable Business Colleges, according to University HQ. University HQ also named ...


Marketing professor named 2021 SMA Distinguished Fellow
Nov 15, 2021

Appalachian State University's Pia Albinsson, a professor in the Department of Marketing and Supply Chain Management, was recognized as the 2021&...

Marketing professors explore gender and cultural competence in nursing homes
Nov 1, 2021

Research from Appalachian State University marketing professors Ilgım Dara Benoit and Jeffrey Foreman has been recently published...

Marketing researchers examine motivations for a favorite American tradition: tailgating
Sep 30, 2021

Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in th...

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 24, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University,...

Marketing research provides clues for 'green' advertisers
Jun 29, 2021

Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Cons...

Dave' attains QM certification for MBA program's 'global supply chain management' course
Jun 29, 2021

Dr. Dinesh Davè, director of supply chain management in the Department of Marketing & Supply Chain Management in Appalachian State Universit...