News

Marketing students take second prize in Marketing Madness competition
Apr 24, 2023

Appalachian State University students accepted the challenge from the American Marketing Association (AMA) to participate in Direct Eff...

Marketing students earn top two spots in national 'cold calling' competition
Apr 24, 2023

Senior Justice Mapp and Sophomore Kenley Cannon, marketing students in Appalachian State University's Walker College of Business, ...

Marketing senior earns national 'Innovation Award' from PSE
Apr 24, 2023

Justice Mapp, a senior marketing student in Appalachian State University's Walker College of Business, has earned a national award from Pi Sigma ...

Sales Competition, Marketing, App State, Appalachian State University, Marketing, Professional Sales

Students from Appalachian State University in National Shore Sales Challenge
Apr 24, 2023

Students from Appalachian State University have achieved success in the 2023 National Shore Sales Challenge, held March 30 - April 1 at ...

App State AMA, Lubna Nafees, Austin Rich, Ashley Pearson

App State AMA receives honorable mentions at Annual Collegiate Conference
Apr 24, 2023

Student members of Appalachian State University‚Äôs chapter of the American Marketing Association (AMA) recently participated in the organiz...

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Marketing professor co-authors work noted for 'Credible and useful knowledge that can be applied to benefit society'
Mar 29, 2023

The American Marketing Association recently announced the recipients of the fourth annual Awards for Responsible Research in Marketing.Among the winni...

Journal of Business Research, Kumar, Marketing

Marketing professor named editor of Journal of Business Research
Dec 9, 2022

Dr. Binay Kumar, an Assistant Professor Appalachian State University's Department of Marketing & Supply Chain Management, has been appointed ...

Shows attains QM course certification for MBA 5420, marketing strategy
Jun 13, 2022

David Shows, an associate professor in the Department of Marketing & Supply Chain Management at Appalachian State University and director of the W...

Sales Competition, Marketing, App State, Appalachian State University, Marketing, Professional Sales

Marketing students earn second spot in national sales competition
Apr 6, 2022

Appalachian State University students competed in the National Shore Sales Challenge, March 31 - April 2 at Salisbury University....

University HQ

Walker College and its accounting, finance and management, and supply chain degree programs featured on University HQ's 'best, most affordable' lists
Jan 13, 2022

Appalachian State University is one of the 100 Best Most Affordable Business Colleges, according to University HQ. University HQ also named ...