News

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Feb 15, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...

Lubna Nafees Cited in Wallethub Article
Nov 19, 2018

Assistant Marketing professor, Dr. Lubna Nafees was recently cited in a Wallethub.com survey about  2018 shopping habits.  Here is the link ...

Marketing professor offers expert advice on Capital One credit cards
Nov 8, 2018

WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...

Eight Earn Professorships in Walker College of Business
Jun 19, 2018

By Haley ChildersPosted June 18, 2018 at 9:57 a.m.BOONE, N.C. — Drs. Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awar...

Appalachian’s Pia Albinsson explores the ‘sharing economy’ in new book
Feb 8, 2018

BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University’s Department of Marketing, which is housed within the univ...