News

Marketing, Management double major presents research at Atlantic Marketing Association Annual Conference
Sep 27, 2019

Appalachian State University senior Rachael Beller presented her research, Recruiting Students in Higher Education in the age of Social Media, at the ...

App State Marketing Student Veteran Selected for SVA Leadership Institute
Sep 25, 2019

Grayson Farmer, a student veteran at Appalachian State University and president of the university's Student Veterans Association (SVA), was one of 124...

Marketing professor weighs in on why green efforts are good for not only the planet, but also business
Sep 9, 2019

A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate ...

Advertising research will help marketers know when to invest in ad creativity
Jul 1, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...

Alumni Spotlight: Sales Marketing Grad Patrick Holden
Jun 26, 2019

Patrick Holden '19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consulta...

Supply Chain Management program to transition to Department of Marketing
Jun 26, 2019

BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Feb 15, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...