News

Marketing professor advises on pandemic-era job market
Feb 15, 2021

Appalachian State University Assistant Professor of Marketing Lubna Nafees recently offered some advice about the pandemic-era job market to recent gr...

Marketing professors weighs in on accepting credit cards by phone
Dec 7, 2020

CreditDonkey recently assembled a panel of industry experts to answer readers' most pressing questions on the benefits of accepting credit cards ...

Marketing professor offers expert advice on Chase Freedom® credit card
Aug 27, 2020

WalletHub recently posted an article about review of the Chase Freedom® credit card and cited expert advice from Appalachian State University Profess...

Walker College of Business names 30 students to App State's Best List
May 8, 2020

Faculty in Appalachian State University's Walker College of Business have selected App State's Best for 2020, the top students by business major and s...

Nationally recognized App State MBA available online in fall 2020
Feb 24, 2020

Appalachian State University’s Master of Business Administration (MBA) — awarded by the Walker College of Business (WCOB) — will be of...

Marketing professor Pia Albinsson offers analysis of Uber in new book
Feb 3, 2020

Appalachian State University professor of marketing Pia A. Albinsson has co-authored a new book, "Uber," about "one of the most innovative companies o...

Marketing, Management double major presents research at Atlantic Marketing Association Annual Conference
Sep 27, 2019

Appalachian State University senior Rachael Beller presented her research, Recruiting Students in Higher Education in the age of Social Media, at the ...

App State Marketing Student Veteran Selected for SVA Leadership Institute
Sep 25, 2019

Grayson Farmer, a student veteran at Appalachian State University and president of the university's Student Veterans Association (SVA), was one of 124...

Marketing professor weighs in on why green efforts are good for not only the planet, but also business
Sep 9, 2019

A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate ...

Advertising research will help marketers know when to invest in ad creativity
Jul 1, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...