News

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 24, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University,...

Marketing research provides clues for 'green' advertisers
Jun 29, 2021

Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Cons...

Dave' attains QM certification for MBA program's 'global supply chain management' course
Jun 29, 2021

Dr. Dinesh Davè, director of supply chain management in the Department of Marketing & Supply Chain Management in Appalachian State Universit...

Marketing major earns leadership award
Jun 29, 2021

Appalachian State University senior Sam Cheatham has earned a Dr. Jim Street Award for Outstanding Presidential Leadership Award f...

Christian Torres-Trujillo '20 pursues his 'dream career' in digital marketing
Jun 23, 2021

What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” and “you get to...

WSJ features marketing alumna who launched her company to help young people tackling debt, but who want to travel
Jun 14, 2021

Appalachian State University alumna Jateria Pittman is featured in a June 13 Wall Street Journal article by Ray Smith....

Lubna Nafees

Marketing professor earns best seller award from Ivey Publishing
Jun 2, 2021

Dr. Lubna Nafees, an associate professor of marketing in Appalachian State University's Walker College of Business, has been named a recipient of...

Christy Cook Memorial Day Wreath Laying

Marketing lecturer places wreath at App State's Veterans Memorial in honor of Memorial Day 2021
May 28, 2021

U.S. Air Force veterans David H. Cook and Christy M. Cook ’18 served a collective 12 years in the Air Force as air traffic controllers before beginn...

Dr. Bonnie Guy

Marketing professor earns teaching award from UNC Board of Governors
Apr 27, 2021

Six App State faculty members were recently honored by the UNC Board of Governors with campus-based awards for their innovative teaching methods in th...

Lubna Nafees

Marketing professor offers advice on cheap car insurance in NC
Apr 27, 2021

Appalachian State University Marketing Professor Lubna Nafees has been featured as an expert in a WalletHub article describing 2021's "best cheap car ...