Bonnie S. Guy, PhD


  • Ph.D. - Marketing, University of Nebraska; Minor: Psychology
  • M.B.A. - Middle Tennessee State University
  • B.B.A., Marketing - Middle Tennessee State University

Her research has been published in a variety of venues including Psychology and Marketing, Journal of Consumer Marketing, Journal of Professional Services Marketing, Marketing Health Services, Health Marketing Quarterly, Industrial Marketing Management, and others. While her research interests vary, a common thread is the application and effects of marketing on societal issues and causes.

She has worked professionally in real estate, direct mail advertising, marketing consulting, and small business start-up coaching.

Her interests include domestic and international travel, boating, reading, spiritual development, and spending time with family.


Principles of Marketing, Consumer Behavior, International Marketing, MBA Marketing Strategy

Research Interests

Older Consumers and Cognitive Processing, Applying Marketing to Organ Donation Consent, Consumer Ambivalence, Adoption/Diffusion of Alternative Energy Sources

Title: Professor
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-7828

Fax: (828) 262-6192

Office address
4104 Peacock Hall