Department of Marketing & Supply Chain Management

Lecturer

• B.S. - Embry-Riddle University
• M.A. -  Appalachian State University
• Graduate Certificate in Marketing - East Carolina University, 18 credit hours

Christy M. Cook is a Lecturer within the Department of Marketing, Walker College of Business (WCOB), Appalachian State University. Christy joined the AppState community in 2002. She has an extensive background in higher education, managing university programs of considerable scope and complexity. As University Program Manager within Academic Affairs she was responsible for planning, organizing and managing daily operations; human resource management and staff development; program policies and procedures; design and implementation; and associated business functions. Work also included marketing the program and defending program goals and objectives before the governing body.

With more than 11 years of real world marketing experience, Christy has held a State of North Carolina Real Estate Broker's license since 2008 and appreciates elements of the marketing mix; the product distribution structure, the price system, and promotional activities, as well as, digital marketing, planning, and evaluating real property marketing efforts. As a sole-proprietor, she enjoys flipping real property, as well as developing and designing promotional material. She also enjoys supporting area small and medium-sized enterprises (SMEs), creating and leveraging visual content created in Adobe Creative Cloud (i.e., Photoshop CC, Premiere Pro CC, After Effects CC, Muse CC, Audition CC and Dreamweaver CC) among various digital media applications. She teaches Principles of Marketing (MKT3050), Digital Marketing (MKT3225) and Social Media Marketing – Building a Strong Brand (MKT3235).

Christy is a veteran of the United States Air Force where she served as an Air Traffic Control specialist. She holds a Bachelor of Science degree in Professional Aeronautics & Administration from Embry-Riddle University and received her Master of Arts degree in Educational Media with a concentration in online learning and professional development from Appalachian State University in 2018. Her pedagogical philosophy is best summarized by Wilma Rudolph, "Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us." Christy values the ability to dream and the Partnership for 21st Century Learning, P21 framework, knowing "life & career skills; learning & innovation skills (i.e., critical thinking, communication, collaboration and creativity); and information, media, & technology skills" are critical components of the transformational educational experience. As an integration tool, the P21 blueprint is used to "prepare and inspire students to be ethical, innovative, and engaged business leaders who positively impact our community, both locally and globally." – WCOB Mission.

Marketing is at the heart of every enterprise; it is a multi-faceted, interdisciplinary study designed to exchange value-for-value. "Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (American Marketing Association, July 2013).

Effective July 1, 2019, Christy will serve a term as the Department of Marketing's Faculty Senator. As a departmental representative, she will provide sincere encouragement in the measure of decision-making impacting the premier, public undergraduate institution in the state of North Carolina.

Conferences, Proceedings and Research Interests

Nafees, L., Cook, C.M. and Stoddard, J.E. (2019) "The Impact of Social Media Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Source Credibility," Atlantic Marketing Association. MS #1409

Nafees, L., Cook, C.M. & Stoddard, J.E. Proceedings. Atlantic Marketing Association. (2019). The Impact of the Social Media Influencer on Consumer Attitudes toward the Brand: Mediating Role of Perceived Source Credibility in the Social Media Influencer.

Nafees, L. & Cook, C.M. (2018) Appalachian State University | Walker College of Business, Innovation Grant Proposal. Influencer Marketing: Who trusts Instagram? With the rise in influencer marketing, companies are spending more on communicating to their target audience by way of influencers. this kind of marketing is more focused and reaches out to a very targeted audience with a customized message. In our study, we try to understand what goes into building trust of the audience in the influencer and do different generations like baby boomers, Gen X, Millennial and Gen Z respond differently to influencer marketing?

O'Shea, P., Aiello, B. and Cook, C.M. (2018). SITE - Using Augmented Reality Technologies to Address Diversity in K-12 Settings. Retrieved June 8, 2018, from https://academicexperts.org/conf/site/2018/papers/52647/

O'Shea, P., Aiello, B., Cook, C.M. & Toure, H. (2018). Funding Opportunity Number PAS-SML20018GR0006. DOS 19-0036. Notice of Funding Opportunity: U.S. Embassy in Mali. A-Grant Proposal. An Augmented Reality Culture Exchange Initiative, which will partner participants in Mali and the US for the purposes of developing curricular materials that can assist in exploring cultural differences and similarities across the two countries.

Tashner, J., Cook, C.M.., Azhari, H. and Toure, H. (2016). ICERI2016 Proceedings: The Efficacy of Globalizing a Classroom by Creating a Synchronous Online Audio/Video Conference of Student Developed and Led Presentations and Discussions Collaborated with educators at AppState and in Bamako, Mali in the spring of 2016. doi: 10.21125/iceri.2016.0154

Teaching

Principles of Marketing, Digital Marketing and Social Media Marketing: Build Strategic Brand