Department of Marketing & Supply Chain Management

Associate Professor

• Ph.D. - University of Massachusetts Amherst
•  M.B.A. - Bogazici University

Ilgım Dara Benoit is an Associate Professor of Marketing at the Walker College of Business. Her research interests revolve around well-being, creativity, sustainability, affect, and information processing, which she generally studies within the context of consumer decision making and/or advertising. Her work has been published in Atlantic Marketing Journal (2024), Journal of Consumer Marketing (2017, 2019, 2021, 2024, 2025), Health Marketing Quarterly (2023), International Journal of Pharmaceutical and Healthcare Marketing (2026), Journal of Business Research (2022), Journal of Social Marketing (2021), International Journal of Healthcare Management (2021), Journal of Business & Industrial Marketing (2018), as well as proceedings of prestigious marketing conferences.

Prior to academia, Ilgım spent several years working in the industry in Turkiye. She has work experience as a Brand Manager at Hyundai, Brand Manager Assistant at Goodyear and as an Account Manager at directComm Marketing Group.

Publications

llgım Dara Benoit, Jeffrey Foreman (2026) “LGBTQ-inclusive Hospital Advertising and Purchase Intention”, International Journal of Pharmaceutical and Healthcare Marketing, 1-20. https://doi.org/10.1108/IJPHM-03-2025-0024. 

Begum Kaplan, llgım Dara Benoit, Elizabeth G. Miller (2025), “Enhancing consumer responses to misshapen produce: leveraging awe to promote sustainability,” Journal of Consumer Marketing, October. https://doi.org/10.1108/JCM-06-2024-6975.

Ilgım Dara Benoit, Elizabeth G. Miller, Ceren Ekebas-Turedi, Elika Kordrostami (2024), "Creativity is in the mind of the beholder: hail the analytic thinker," Journal of Consumer Marketing, 41 (7), 724-733. https://doi.org/10.1108/JCM-01-2024-6503

Ilgım Dara Benoit, Jeffrey Foreman, Bonnie Guy (2024), “Person-Supervisor Fit Antecedents: Self Determination Theory in Salesforce Turnover Intention,” Atlantic Marketing Journal, 13 (1). https://digitalcommons.kennesaw.edu/amj/vol13/iss1/1

Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito, Jesse R. Catlin (2023), “Medical decision-making with tables and graphs: The role of cognition, emotions, and
analytic thinking,” Health Marketing Quarterly, 40 (1), 59-81. https://doi.org/10.1080/07359683.2022.2094101

Ilgım Dara Benoit, Elizabeth G. Miller, (2022) “Enhancing Creativity Perception through Fear,” Journal of Business Research, 139 (February), 1084-1098. https://doi.org/10.1016/j.jbusres.2021.10.051

Ceren Ekebas-Turedi, Elika Kordrostami, Ilgım Dara Benoit (2021), “The impact of message framing and perceived consumer effectiveness on green ads,” Journal of Consumer Marketing, 38 (4), 386-396. https://doi.org/10.1108/JCM-12-2019-3557

Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami, Ceren Ekebas-Turedi, (2021) “Improving the effectiveness of anti-texting and driving PSAs the effectiveness,” Journal of Social Marketing, 11 (2), 167-186. https://doi.org/10.1108/JSOCM-06-2020-0103

Ilgım Dara Benoit, Elika Kordrostami, Jeffrey Foreman, (2021), “Senior sexual and gender minorities’ perception of healthcare services A Phenomenological approach,” International Journal of Healthcare Management, 14 (4), 1002-1010. https://doi.org/10.1080/20479700.2020.1724437

Ilgım Dara Benoit, Elizabeth G. Miller, (2019) “When does creativity matter the impact of consumption motive and claim set-size,” Journal of Consumer Marketing, 36 (4), 449-460. https://doi.org/10.1108/JCM-03-2018-2624

Ilgım Dara Benoit, Thomas Brashear Alejandro, Jeffrey Foreman, Christian Chelariu, Shawn Bergman, (2019) “Social norms in the salesforce justice and relationalism,” Journal of Business Industrial Marketing, 34 (1), 49-61. https://doi.org/10.1108/JBIM-01-2018-0054

Ilgım Dara Benoit, Elizabeth G. Miller, (2017), “The mitigating role of holistic thinking on choice overload,” Journal of Consumer Marketing, 34 (3), 181-190. https://doi.org/10.1108/JCM-07-2016-1889

* For full-text of her published manuscripts: https://ilgimarketing.wordpress.com/

Teaching

Consumer Behavior, Principles of Marketing, Integrated Marketing Communications, International Marketing, Brand Management

Research Interests

Well-being, Creativity, Sustainability, Affect, Information Processing, Consumer Decision Making, Advertising