Ilgım D. Benoit, PhD

Assistant Professor

  • Ph.D. - University of Massachusetts Amherst
  • M.B.A. - Bogazici University

Ilgım Dara Benoit is an assistant professor of Marketing at the Walker College of Business. Her research interests revolve around three main themes: creativity, affect, and information processing, which she generally studies within the context of consumer decision making and/or advertising. Her work has been published in Health Marketing Quarterly (Upcoming, 2021), Journal of Consumer Marketing (2017, 2019), Journal of Business & Industrial Marketing (2018), Advances of Consumer Research (2015, 2018), as well as Proceedings of the Marketing and Public Policy Conference (2015, 2017), AMA Winter Educators' Conference (2015) and AMS Annual Conference (2014, 2018, 2019). She has also presented her research at major conferences such as Association for Consumer Research (ACR), American Marketing Association (AMA) Winter, Marketing & Public Policy (MPPC), and Academy of Marketing Science (AMS).

Prior to academia, Ilgım spent several years working in the industry in Turkey. She has work experience as a Brand Manager at Hyundai, Brand Manager Assistant at Goodyear and as an Account Manager at directComm Marketing Group.


Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito, Jesse R. Catlin, (2021 upcoming) “Medical Decision-Making with Tables and Graphs: The Role of Cognition, Emotions, and Analytic Thinking,” Health Marketing Quarterly, 36, Upcoming.

Ilgım Dara Benoit, Elika Kordrostami, Jeffrey Foreman, (2020 upcoming), Senior sexual and gender minorities’ perception of healthcare services: A Phenomenological approach, International Journal of Healthcare Management,

Ilgım Dara Benoit, Elizabeth G. Miller, (2019), "When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size," Journal of Consumer Marketing, 36 (4), 449-460,

Ilgım Dara Benoit, Thomas Brashear Alejandro, Jeffrey Foreman, Christian Chelariu, Shawn Bergman, (2018) "Social norms in the salesforce: justice and relationalism", Journal of Business & Industrial Marketing, 34 (1), 49-61,

Ilgim Dara Benoit, Elizabeth G. Miller, (2017), “The mitigating role of holistic thinking on choice overload,” Journal of Consumer Marketing, 34 (3),


Integrated Marketing Communications, International Marketing, Marketing Research, Brand Management, Marketing Strategy, Principles of Marketing, Consumer Behavior

Research Interests

Creativity, Affect, Information Processing, Consumer Decision Making, Advertising

Title: Assistant Professor
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-6193

Fax: (828) 262-6192

Office address
4108 Peacock Hall