Ilgım D. Benoit, PhD

Ilgım Dara Benoit, PhD

  • PhD University of Massachusetts Amherst
  • MBA Bogazici University

Ilgım Dara Benoit is an assistant professor of Marketing at the Walker College of Business. Her research interests revolve around three main themes: creativity, affect, and information processing, which she generally studies within the context of consumer decision making and/or advertising. Her work has been published in Journal of Consumer Marketing (2017), Advances of Consumer Research (2015), as well as Proceedings of the Marketing and Public Policy Conference (2015), AMA Winter Educators' Conference (2015) and AMS Annual Conference (2014). She has also presented her research at major conferences such as Association for Consumer Research (ACR), American Marketing Association (AMA) Winter, Marketing & Public Policy (MPPC), and Academy of Marketing Science (AMS).

Prior to academia, Ilgim spent several years working in the industry in Turkey. She has work experience as a Brand Manager at Hyundai, Brand Manager Assistant at Goodyear and as an Account Manager at directComm Marketing Group.


Integrated Marketing Communications, International Marketing, Marketing Research, Brand Management, Marketing Strategy, Principles of Marketing, Consumer Behavior

Research Interests

Creativity, Affect, Information Processing, Consumer Decision Making, Advertising

Title: Assistant Professor
Department: Department of Marketing

Email address: Email me

Phone: (828) 262-6193

Fax: (828) 262-6192

Office address
4108 Peacock Hall