Department of Marketing & Supply Chain Management

Associate Professor

• Ph.D. - University of Massachusetts Amherst

• M.B.A. - Bogazici University

Ilgım Dara Benoit is an Associate Professor of Marketing at the Walker College of Business. Her research interests revolve around three main themes: well-being, creativity, sustainability, affect, and information processing, which she generally studies within the context of consumer decision making and/or advertising. Her work has been published in Health Marketing Quarterly (2023), Journal of Business Research (2022), Journal of Social Marketing (2021), International Journal of Healthcare Management (2021), Journal of Business & Industrial Marketing (2018), as well as proceedings of prestigious marketing conferences.

Prior to academia, Ilgım spent several years working in the industry in Turkey. She has work experience as a Brand Manager at Hyundai, Brand Manager Assistant at Goodyear and as an Account Manager at directComm Marketing Group.

Publications

Ilgim Dara Benoit, Elizabeth G. Miller, Ceren Ekebas-Turedi, Elika Kordrostami (2024), "Creativity is in the mind of the beholder: hail the analytic thinker," Journal of Consumer Marketing, 41 (7), 724-733. https://doi.org/10.1108/JCM-01-2024-6503

Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito, Jesse R. Catlin (2023), “Medical decision-making with tables and graphs: The role of cognition, emotions, and
analytic thinking,” Health Marketing Quarterly, 40 (1), 59-81. https://doi.org/10.1080/07359683.2022.2094101

Ilgım Dara Benoit, Elizabeth G. Miller, (2022) “Enhancing Creativity Perception through Fear,” Journal of Business Research, 139 (February), 1084-1098. https://doi.org/10.1016/j.jbusres.2021.10.051

Ceren Ekebas-Turedi, Elika Kordrostami, Ilgım Dara Benoit (2021), “The impact of message framing and perceived consumer effectiveness on green ads,” Journal of Consumer Marketing, 38 (4), 386-396. https://doi.org/10.1108/JCM-12-2019-3557

Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami, Ceren Ekebas-Turedi, (2021) “Improving the effectiveness of anti-texting and driving PSAs the effectiveness,” Journal of Social Marketing, 11 (2), 167-186. https://doi.org/10.1108/JSOCM-06-2020-0103

Ilgım Dara Benoit, Elika Kordrostami, Jeffrey Foreman, (2021), “Senior sexual and gender minorities’ perception of healthcare services A Phenomenological approach,” International Journal of Healthcare Management, 14 (4), 1002–1010. https://doi.org/10.1080/20479700.2020.1724437

Ilgım Dara Benoit, Elizabeth G. Miller, (2019) “When does creativity matter the impact of consumption motive and claim set-size,” Journal of Consumer Marketing, 36 (4), 449-460. https://doi.org/10.1108/JCM-03-2018-2624

Ilgım Dara Benoit, Thomas Brashear Alejandro, Jeffrey Foreman, Christian Chelariu, Shawn Bergman, (2019) “Social norms in the salesforce justice and relationalism,” Journal of Business Industrial Marketing, 34 (1), 49-61. https://doi.org/10.1108/JBIM-01-2018-0054

Ilgım Dara Benoit, Elizabeth G. Miller, (2017), “The mitigating role of holistic thinking on choice overload,” Journal of Consumer Marketing, 34 (3), 181-190. https://doi.org/10.1108/JCM-07-2016-1889

Teaching

Consumer Behavior, Principles of Marketing, Integrated Marketing Communications, International Marketing, Brand Management

Research Interests

Well-being, Creativity, Sustainability, Affect, Information Processing, Consumer Decision Making, Advertising