Department of Marketing & Supply Chain Management

Department Chair & Professor

• M.B.A. &  Ph.D. - Virginia Tech

Biographic Profile

James E. Stoddard (Ph.D., Virginia Polytechnic Institute and State University 1994), Professor and Chair of the Department of Marketing & Supply Chain Management in the Walker College of Business at Appalachian State University.  Professor Stoddard’s recent research includes digital marketing, consumer hoarding during the pandemic and the psychometric assessment of measurement scales.  His research has appeared in the International Journal of Logistics Systems and Management, The Journal of Business Performance and Supply Chain Modeling, The Journal of Wine Research, the Journal of Applied Marketing Theory, the International Journal of Hospitality and Tourism Administration, the Atlantic Marketing Journal, the Cornell Hotel and Restaurant Administration Quarterly, the Journal of Selling and Major Account Management, the Journal of Marketing Channels, the Journal of Arts Management, Tourism Economics, the Marketing Management Journal, Psychology & Marketing, among other articles and conference proceedings.  He mostly teaches Marketing Strategy & Applications at the graduate level.

Recent Publications 

Shows, G.D., Albinsson, P.A. and Stoddard, J.E. (2022), Validation of Entrepreneurial Marketing Dimensions in North Carolina Wineries, Atlantic Marketing Journal, 11 (1). 
Available at: https://digitalcommons.kennesaw.edu/amj/vol11/iss1/1

Nafees, L., Cook, C.M., Nikolov, A.N. and Stoddard J.E. (2021) Can Social Media Influencer (SMI) Power influence Consumet Brand Attitudes? The Mediating Role of Perceived SMI Source Credibility, Digital Business, 1, 1-10.

Nafees, L., Cook, C.M. and Stoddard, J.E. (2020), “The Impact of the Social Media Influencer Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility,” Atlantic Marketing Journal, 9 (1), Article 3.

Albinsson, P.A., Burman, B., Shows, G.D. and Stoddard, J.E. (2020), “Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Course,” Marketing Education Review, DOI: 10.1080/10528008.2020.1770102.

Davé, D.S., Dotson, M.J. and Stoddard, J.E. (2018), “Consumer Awareness of Supply Chain Flows in Relation to Consumer Perceptions of the Value-Added by Supply Chain Management,” International Journal of Logistics Systems and Management, 31 (3), 387 - 401.

Research Interests

Digital Marketing, Supply Chain Management, Professional Selling, Psychometric Assessment of Measurement  Scales