James E. Stoddard, PhD

Department Chair & Professor

  • M.B.A. &  Ph.D. - Virginia Tech

James E. Stoddard (Ph.D., Virginia Polytechnic Institute and State University 1994), Professor and Chair of Marketing and Supply Chain Management at Appalachian State University.  Professor Stoddard’s interest is in marketing strategy particularly in tourism-related industries.  He has published in many journals including the International Journal of Logistics Systems and Management, The Journal of Business Performance and Supply Chain Modeling, The Journal of Wine Research, the Journal of Applied Marketing Theory, the International Journal of Hospitality and Tourism Administration, the Atlantic Marketing Journal, the Cornell Hotel and Restaurant Administration Quarterly, the Journal of Selling and Major Account Management, the Journal of Marketing Channels, the Journal of Arts Management, Tourism Economics, the Marketing Management Journal, Psychology & Marketing, among other articles and conference proceedings.  He is on the editorial board of Psychology & Marketing and enjoys teaching in the areas of marketing strategy and sales at the graduate and undergraduate level.

Recent Publications

Davé, D.S., Dotson, M.J. and Stoddard, J.E. (2018), "Consumer Awareness of Supply Chain Flows in Relation to Consumer Perceptions of the Value-Added by Supply Chain Management," International Journal of Logistics Systems and Management, 31 (3), 387 - 401.

Davé, D.S., Dotson, M.J., Stoddard, J.E., and Suvittawat, A. (2017), "An Investigation of Consumer Awareness of Supply Chain Management Flows: Differences Between Consumers in Thailand and the USA," International Journal of Business Performance and Supply Chain Modeling, 9 (4), 315-325.

Shows, G.D., Albinsson, P.A. and Stoddard, J.E. (2017), "Entrepreneurship Marketing in North Carolina's Wine Industry," Atlantic Marketing Journal, 6 (2/4). Online:
http://digitalcommons.kennesaw.edu/amj/vol6/iss2/4.

Stoddard, J. E., Dotson, M. J., and Das, N. (2016), "Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews," Atlantic Marketing Journal, invited, forthcoming.

Stoddard, J. E., Dotson, M. J., and Das, N. (2015), "Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews," Online: http://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1026&context=ama_proceedings. Best in Internet and Social Media Track, Best in Conference.

Stoddard, J.E. and S.W. Clopton (2015), "Exploring the Differences Between New and Repeat Visitors to North Carolina Wineries: Implications for Winery Marketing Strategy Development," Journal of Wine Research, 26 (3), 225-240.

Teaching

Sales Management, Distribution Channel Management, Sales Management

Research Interests

Behavioral Dimensions of Marketing Channels, Organizational Buying Behavior, Psychometric Assessment of Measurement Scales, Sales Force Automation

Title: Chair and Professor
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-6191

Fax: (828) 262-6192

Office address
4102 Peacock Hall