James E. Stoddard, PhD

Department Chair & Professor

Professor Stoddard (Ph.D. Virginia Tech) has held faculty positions at Virginia Tech, the University of New Hampshire, and Appalachian State University. He has taught at the undergraduate, graduate and executive development levels and has consulted with and written technical papers for many profit and nonprofit organizations. His research grants total over $200,000. His current teaching includes strategic marketing for MBAs and sales management. He routinely brings students to national and international sales competitions. He has many conference presentations and numerous peer reviewed publications.

Recent Publications

Stoddard, J. E., Dotson, M. J., and Das, N. (2016), "Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews," Atlantic Marketing Journal, invited, forthcoming.

Stoddard, J. E., Dotson, M. J., and Das, N. (2015), "Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews," Online: http://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1026&context=ama_proceedings. Best in Internet and Social Media Track, Best in Conference.

Stoddard, J.E. and S.W. Clopton (2015), "Exploring the Differences Between New and Repeat Visitors to North Carolina Wineries: Implications for Winery Marketing Strategy Development," Journal of Wine Research, 26 (3), 225-240.

Stoddard, J.E. and S.W. Clopton (2013), "Summary Brief: An Application of Correspondence Analysis to Categorical Data Collected from Craft Consumers in the Blue Ridge National Heritage Area," Annals of Society for Marketing Advances, Vol 2. (Kevin J. Shanahan, ed.), 197-198.

Clopton, S.W., Stoddard, J.E. and Evans, M.R. (2012), "An Empirical Taxonomy of Tourist Information Search Strategies," Journal of Applied Marketing Theory, 3 (1), 55 - 75.

Stoddard, J.E., Pollard, C.E. and Evans, M.R. (2012), "The Triple Bottom Line A Framework for Tourism Development," International Journal of Hospitality and Tourism Administration, 13 (3), 233 - 258.

Teaching

Business to Business Marketing, Channel Management, Retail Management, Sales Management

Research Interests

Behavioral Dimensions of Marketing Channels, Organizational Buying Behavior, Psychometric Assessment of Measurement Scales, Sales Force Automation

Title: Department Chair, Professor
Department: Department of Marketing

Email address: Email me

Phone: (828) 262-6191

Fax: (828) 262-6192

Office address
4102 Peacock Hall