Department of Marketing

Assistant Professor

• PhD

Dr. Lubna Nafees has published in Journal of Food Products Marketing, The International Journal of Management Education, International Journal of Asian Business and Information Management, Proceedings of the Society for Marketing Advances, Proceedings of Australian and New Zealand Academy of Management, Proceedings of Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. She has co-authored a book on Family Managed, Multinationals and Public Sector Enterprises: The strategic choices for global competitiveness and has three edited books – Brands Rising as Products Fall, Brand Research and Innovative Management Education Pedagogies for preparing next generation leaders. Her case studies appear in WDI Publishing, Ivey Publishing and the Case Centre. She also publishes in the Indian popular media like the Business Standard Magazine and Hindu Business Line. She teaches papers on brand management, cross functional simulation for leadership, integrated marketing communications, digital marketing and Principles of Marketing. Her research and consultancy interests include Branding and Brand Communications; Visual Imagery and Semiotics; digital marketing and management education.

Teaching

Principles of Marketing, Digital Marketing, and International Marketing

Research Interests

Branding & brand communication, visual imagery, semiotics, digital marketing, and management education