Neel Das, PhD


  • Ph.D. - Louisiana State University
  • M.B.A. - Indian Institute of Social Welfare & Business Management, Calcutta, India
  • M.Com - University of Calcutta, India
  • B.Com - St. Xavier's College, Calcutta, India

Professor Das is interested in the investigation of consumers' emotional and psychological states of mind (in a consumer decision making context) subsequent to post-purchase disconfirmation. Furthermore, he focuses on certain personality related variables and their effects on the experience of post-purchase emotions.

His work has been published in such journals as Journal of Advertising and International Journal of Electronic Retailing and Marketing. He has also presented his research at national conferences conducted by the American Marketing Association, Society for Marketing Advances, and Fordham University Behavioral Pricing Center.

He is the recipient of a grant from Networks Financial Institute, an Indiana State University College of Business initiative funded through the generosity of Lily Endowment Inc. His doctoral dissertation was judged as one of three finalists at the 2003 Society for Marketing Advances Doctoral Dissertation Proposal Competition. He was also a Society for Marketing Advances Doctoral Consortium Fellow in 2001.

Currently he is a member of the Editorial Review Board of the Journal of Marketing Theory and Practice and has been an ad hoc reviewer for Journal of Business Research and International Journal of Electronic Retailing and Marketing.

Professional Memberships

  • Society for Consumer Psychology
  • Society for Marketing Advances


Consumer Behavior, Principles of Marketing, Marketing Research, Marketing Management

Research Interests

Investigation of the Regret Emotion, Decision Making, Regulatory Focus, Endorsement Issues

Title: Professor
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-2922

Fax: (828) 262-6192

Office address
3140 A Lee Barnes
Graduate Programs Suite / Peacock Hall