Pia A. Albinsson, PhD


  • Ph.D. New Mexico State University

  • M.B.A. New Mexico State University


Pia A. Albinsson is the Beroth Professor of Marketing and the WCOB Dean's Club professor in the Walker College of Business, where she has been teaching since 2009. Her research interests are in the areas of collaborative consumption, green consumption practices, consumer activism, corporate social responsibility, and advertising effectiveness.

Dr. Albinsson teaches Marketing Research, Integrated Marketing Communications and Principles of Marketing. She has been a visiting professor during the summers at University of Angers, a partner university teaching New Product Development in 2017-2019, 2021-2022.

She has been invited as Keynote or guest speaker at Alliance University, India (virtual), Brunel University, UK at the Collaborative Consumption Seminar, at Universiti Teknologi PETRONAS (virtual), at the Catholic University of Louvain, Belgium (another partner university) and at the University of the Pacific, California.

Her work has been published or is forthcoming in the Journal of the Association for Consumer Research, Consumption, Marketing and Culture, Journal of Services Quarterly, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Retailing and Distribution Management, International Wine Business Research Journal, Journal of Macromarketing, Journal of Consumer Behaviour, Journal of Managerial Issues, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, Marketing Education Review, Psychology and Marketing, Global Journal of Business Research, Sustainability, and Advances in Consumer Research, among others. She is the 2013 Highly Commended Award Winner for the Emerald Literati Network Awards for Excellence for her 2012 European Journal of Marketing article "Does Rhetoric Impact Advertising Effectiveness with Liking Controlled?

She has published two books on the Sharing Economy (2018) and Uber (2020) together with B. Yasanthi Perera at Brock University, Canada.

Dr. Albinsson is an Associate Editor for Journal of Global Scholars in Marketing Science and serves on the Editorial Review Board for Journal of Consumer Marketing, the Journal of Marketing Theory and Practice and Sustainability and regularly serves as ad hoc reviewer for European Journal of Marketing, Journal of Business Research, Business and Society, Journal of Macromarketing, Journal of Marketing Management, Marketing Education Review, Marketing Theory, and many international, national and regional conference proceedings.

She has served as Guest editor for Marketing Education Review’s 2022 Teaching Innovations Issue, Sustainability’s Special issue on Consumer Culture Discourse and Sustainability, and Frontiers of Psychology’s Special issue on “Can the Sharing Economy Contribute to Wellbeing? Exploring the Impact of the Sharing Economy on Individual and Collective Wellbeing.”

Pia served as Secretary for Society for Marketing Advances (SMA) 2015-2018, program chair and president-elect 2018-2019, and president 2019-2020. She currently serves as Chair of the SMA Board of Governors (2020-current). She also served as Co-program chair for the 2020 Academy of Marketing Science (AMS).

Dr. Albinsson is the recipient of the 2021 SMA Distinguished Fellow Award and she received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE), China, June 5-June 24, 2016. She was a fellow for the Society for Marketing Advances Doctoral Consortium in St. Petersburg, FL (2008) and AMA-Sheth Foundation Doctoral Consortium in Atlanta, GA (2009). 

Prior to academia, Dr. Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal as well as with banking and direct marketing in her native Stockholm, Sweden.


Publications (last five years)

Perera, B. Yasanthi, Pia A. Albinsson, Lubna Nafees, and Lucy Matthews, “Collaborative Consumption Behavioral Intentions: A Cross-Cultural Study of Indian and US Consumers” Journal of Global Scholars of Marketing Science, forthcoming

Griffiths, Merlyn A., B. Yasanthi Perera, and Pia A. Albinsson (2022), “Lives of the Lonely: How Collaborative Consumption Services Can Alleviate Social Isolation,” Frontiers in Psychology, 13:826533. doi: 10.3389/fpsyg.2022.826533

Albinsson, Pia A., G. David Shows, Unal O. Boya (2021), “Celebrating Together: Generational Cohort Differences in Game-Day Tailgating Rituals,” Journal of Managerial Issues, 23 (3), 259-273.

Perera, B. Yasanthi, Sarita Ray Chaudhury, Pia A. Albinsson, and Lubna Nafees (2021), “This is Who I am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions,” Journal of Association for Consumer Research, 6 (2), 274-285. http://doi.10.1086/713288

Jan, Amin, Mário Nuno Mata, Pia A. Albinsson, José Moleiro Martins, Rusni Bt Hassan, Pedro Neves Mata (2021), “Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Tackling the COVID-19 Pandemic,” Sustainability, 13(5), 2607, https://doi.org/10.3390/su13052607

Tran, Trang, Christopher P. Furner, and Pia A. Albinsson (2020), “Understanding Drivers and Outcomes of Brand Attachment in Mobile Branded Apps,” Journal of Consumer Marketing, 38 (1), 113-124.http://doi.org/10.1108/JCM-02-2020-3657

Albinsson, Pia A., Bidisha Burman, G. David Shows, and James Stoddard, (2020) “Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course,” Marketing Education Review, 30 (3), 159-176,https://doi.org/10.1080/10528008.2020.1770102

Albinsson, Pia A., B. Yasanthi Perera, Lubna Nafees, and Bidisha Burman, (2019) “Collaborative Consumption Usage in the US and India: And Exploratory Study,” Journal of Marketing Theory and Practice, 27 (4), 390-412. https://doi.org/10.1080/10696679.2019.1644956 

Griffiths, Merlyn, Yasanthi Perera and Pia A. Albinsson, (2019) “Contrived Surplus and Negative Externalities in the Sharing Economy,” Journal of Marketing Theory and Practice, 27 (4), 445-463 https://doi.org/10.1080/10696679.2019.1644957 

Huhmann, Bruce A. and Pia A. Albinsson (2018), "Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures," Journal of Current Issues & Research in Advertising, https://doi.org/10.1080/10641734.2018.1503106

Shows, G. David, Pia A. Albinsson, Tatyana Ruseva, and Diane M. Waryold (2018), "The Impact of Technology on Attention and Fatigue in College Age Students," Atlantic Marketing Journal, 7(1) – Article 1, 1-22. Available at: https://digitalcommons.kennesaw.edu/amj/vol7/iss1/1 (Recipient of WCOB Research Prize 2019)

Title: Professor
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-6197

Fax: (828) 262-6192

Office address
4114 Peacock Hall