Department of Marketing & Supply Chain Management

Professor

• Ph.D. New Mexico State University
• M.B.A. New Mexico State University

Pia A. Albinsson is endowed Beroth Professor of Marketing, where she has been teaching since 2009. Her research interests are in the areas of collaborative consumption, green consumption practices, consumer activism, corporate social responsibility, and advertising effectiveness.

Dr. Albinsson teaches Marketing Research, Principles of Marketing and Marketing Strategy and Applications (MBA). She has been a visiting professor during the summers at University of Angers, a partner university teaching New Product Development in 2017-2019, 2021-2022, and 2024. Recently, she was invited as an Erskine Visiting Fellow at the University of Canterbury, Christchurch, New Zealand where she taught two classes.

She has published three books on the Rise of the Sharing Economy (2018), Uber (2020), Understanding Collaborative Consumption (2024), and co-authored a text book on Marketing and Sustainability (2024).

Her research has been published or is forthcoming in the Journal of the Association for Consumer Research, Journal of Business Research, Journal of Consumer Affairs, Consumption, Marketing and Culture, Journal of Services Quarterly, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Retailing and Distribution Management, International Wine Business Research Journal, Journal of Macromarketing, Journal of Consumer Behaviour, Journal of Managerial Issues, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, Marketing Education Review, and Psychology and Marketing among others.

She is the 2013 Highly Commended Award Winner for the Emerald Literati Network Awards for Excellence for her 2012 European Journal of Marketing article "Does Rhetoric Impact Advertising Effectiveness with Liking Controlled?

Dr. Albinsson has been invited as Keynote or guest speaker at Alliance University, India (virtual), Brunel University, UK at the Collaborative Consumption Seminar, at Universiti Teknologi PETRONAS, Malaysia (virtual), at the Catholic University of Louvain, Belgium (another partner university), University of Canterbury, New Zealand, and at the University of the Pacific, California.

Dr. Albinsson is an Associate Editor for Journal of Global Scholars in Marketing Science and serves on the Editorial Review Board for Journal of Consumer Marketing and Marketing Education Review and regularly serves as ad hoc reviewer for Journal of Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Business and Society, Journal of Macromarketing, Journal of Marketing Management, Marketing Theory, and many international, national and regional conference proceedings.

She has served as Guest editor for Marketing Education Review’s Teaching Innovations Issue, Sustainability’s Special issue on Consumer Culture Discourse and Sustainability, and Frontiers of Psychology’s Special issue on “Can the Sharing Economy Contribute to Wellbeing? Exploring the Impact of the Sharing Economy on Individual and Collective Wellbeing.” She is currently guest editing a special issue for International Journal of Advertising and one on Sharing Services Systems and Collaborative Consumption for Journal of Consumer Marketing.

Pia served as Secretary for Society for Marketing Advances (SMA) 2015-2018, program chair and president-elect 2018-2019, and president 2019-2020. She served as Chair of the SMA Board of Governors (2020-2022) and is currently a board member. This year (2025), she is co-chairing the SMA Doctoral Consortium for the third year. She also served as Co-program chair for the 2020 Academy of Marketing Science (AMS).

Dr. Albinsson is the recipient of the 2021 SMA Distinguished Fellow Award and she received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE), China, June 5-June 24, 2016. She was a fellow for the Society for Marketing Advances Doctoral Consortium in St. Petersburg, FL (2008) and AMA-Sheth Foundation Doctoral Consortium in Atlanta, GA (2009). 

Prior to academia, Dr. Albinsson spent several years working in the tourism industry as destination manager in Greece, Malaysia and Portugal as well as with banking and direct marketing in her native Stockholm, Sweden.

Publications (last five years)

Shows, David, G., Matt Zothner, and Pia A. Albinsson (2024), “Tapping the Brakes: An Exploratory Survey into Consumer Perceptions of Autonomous Vehicles,” World Electric Vehicle Journal, 15(11), 530, 1-15 (Citescore 4.5) (Q2 Automotive Engineering category)

France, Stephen, Pia A. Albinsson, Diane Edmondson, and Christopher D. Hopkins (2024), “Insights from an 11-year Systematic Review of Teaching and Pedagogy Topics in the Society for Marketing Advances’ Proceedings,” Marketing Education Review, 10.1080/10528008.2024.2424879 (Citescore 3.1) (ABDC-list C)

Albinsson, Pia A. and Spencer Ross (2024), “Mobilizing for Cash-in-Use: Addressing the Gap in Neoliberalism Caused by Disruptive Innovation,” Journal of Association for Consumer Research, 9(4), https://doi.org/10.1086/731912. (Citescore 4.6) (ABDC-list B)

Coker, Kesha K., Jessica G. Zeiss, and Pia A. Albinsson (2024), “The Consumer on Stage: Toward a Typology of Improvisation in Consumption Contexts,” Journal of Business Research, 170, 114305. https://doi.org/10.1016/j.jbusres.2023.114305 (ABDC-list A)

Anderson, Kelley Cours, Pia A. Albinsson, Caroline Ducarroz (2023), “Peer-to-Peer Community on   Social Media: An Exploratory Cross-Cultural Study,” Journal of Consumer Behaviour, 23(3), 1285-1306. (ABDC-list A)  https://doi.org/10.1002/cb.2276 (ABDC-list A)

Das, Arindam and Pia A. Albinsson (2023), “Consumption Culture and Critical Sustainability Discourses: Voices from the Global South,” Sustainability, Vol. 15, 9, 7719, https://doi.org/10.3390/su15097719 (Impact factor 3.9/Citescore 5.8)

Hetzenhaur, Katrin, Birgit Pikkemaat, and Pia A. Albinsson (2022), “Exploring value creation and organizational structures in small ski areas: A comparative case study,” Journal of Outdoor Recreation and Tourism, Vol. 40, 1-12. https://doi.org/10.1016/j.jort.2022.100561 (Impact factor 3.8/CiteScore 5.2)

Shows, G. David, Pia A. Albinsson, James E. Stoddard (2022), Validation of Entrepreneurial Marketing Dimensions in North Carolina Wineries,” Atlantic Marketing Journal, Vol. 11(1), (Article 1), https://digitalcommons.kennesaw.edu/amj/vol11/iss1/1/ - Lead article in issue. (PlumX Metrics 162 downloads, Feb 1, 2024*)

Ekpo, Akon, Drenten, Jenna, Albinsson, Pia A., Anong, Sophie, Appau, Samuelson, Chatterjee, Lagnajita, Dadzie, Charlene, Echelbarger, Margaret, Muldrow, Adrienne, Ross, Spencer, Santana, Shelle, Weinberger, Michelle (2022), “The Platformed Money Ecosystem: A Conceptual Framework for Understanding Consumer Well-Being." Journal of Consumer Affairs, 56(3), 1062-1078. http://doi.10.1111/joca.12458 (ABDC-list A) - Top downloaded article in its first year of publication (awarded July 2024).

Perera, B. Yasanthi, Pia A. Albinsson, Lubna Nafees, and Lucy Matthews (2022), “Collaborative Consumption Behavioral Intentions: A Cross-Cultural Study of Indian and US Consumers” Journal of Global Scholars of Marketing Science, doi.org/10.1080/21639159.2022.2052341 (ABDC-list B)

Griffiths, Merlyn A., B. Yasanthi Perera, and Pia A. Albinsson (2022), “Lives of the Lonely: How Collaborative Consumption Services Can Alleviate Social Isolation,” Frontiers in Psychology, 13:826533. http://doi.10.3389/fpsyg.2022.826533 (3.8 Impactfactor/CiteScore 4.5)

Albinsson, Pia A., G. David Shows, Unal O. Boya (2021), “Celebrating Together: Generational Cohort Differences in Game-Day Tailgating Rituals,” Journal of Managerial Issues, 23 (3), 259-273 (ABDC-list C)

Perera, B. Yasanthi, Sarita Ray Chaudhury, Pia A. Albinsson, and Lubna Nafees (2021), “This is Who I Am:  Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions,” Journal of Association for Consumer Research, 6 (2), 274-285. http://doi.10.1086/713288 (Scopus Cite Score 5.6) (ABDC-list B)

Jan, Amin, Mário Nuno Mata, Pia A. Albinsson, José Moleiro Martins, Rusni Bt Hassan, Pedro Neves Mata (2021), “Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Tackling the COVID-19 Pandemic,” Sustainability, 13 (5), 2607 https://doi.org/10.3390/su13052607 (Impact factor 3.9/Citescore 5.8).