Pia A. Albinsson, PhD

Associate Professor

  • PhD New Mexico State University
  • MBA New Mexico State University

Pia A. Albinsson is an associate professor of Marketing in the Walker College of Business where she holds the John W. Guffey Jr. Professorship since 2016. Her research interests are in the areas of collaborative consumption, green consumption practices, consumer activism, corporate social responsibility, advertising rhetoric, and advertising effectiveness.

Her work has been published or is forthcoming in the Consumption, Marketing and Culture, Journal of Services Quarterly, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Retailing and Distribution Management, International Wine Business Research Journal, Journal of Macromarketing, Journal of Consumer Behaviour, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, Psychology and Marketing, Global Journal of Business Research, and Advances in Consumer Research, among others. She has also presented her research at national and international conferences such as Academy of Marketing Science, American Academy of Advertising, American Marketing Association, Association for Consumer Research, Consumer Culture Theory, Eastern Management Association, National Business and Economics Society, Society for Consumer Psychology, Society for Marketing Advances, Southwest Texas Popular/American Culture Association and Transformative Consumer Research.

Dr. Albinsson serves on the Editorial Review Board for Journal of Consumer Marketing and regularly serves as ad hoc reviewer for European Journal of Marketing, Journal of Business Research, Business and Society, Journal of Macromarketing, Journal of Marketing Management, Marketing Education Review, Marketing Theory, and many international, national and regional conference proceedings. In addition, Pia also served as Secretary for Society for Marketing Advances 2015-2018 and was the faculty advisor for the American Marketing Association ASU chapter in the Walker College of Business 2011-2016.

Dr. Albinsson received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE), China, June 5-June 24, 2016. She was a fellow for Society for Marketing Advances Doctoral Consortium in St. Petersburg, FL (2008) and AMA-Sheth Foundation Doctoral Consortium in Atlanta, GA (2009). She is a 2013 Highly Commended Award Winner for the Emerald Literati Network Awards for Excellence for her 2012 European Journal of Marketing article "Does Rhetoric Impact Advertising Effectiveness with Liking Controlled?

Prior to academia, Dr. Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal as well as with banking and marketing in her native Stockholm, Sweden.

Publications

Huhmann, Bruce A. and Pia A. Albinsson (2018), "Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures," Journal of Current Issues & Research in Advertising, https://doi.org/10.1080/10641734.2018.1503106

Shows, G. David, Pia A. Albinsson, Tatyana Ruseva, and Diane M. Waryold (2018), "The Impact of Technology on Attention and Fatigue in College Age Students," Atlantic Marketing Journal, 7(1) – Article 1, 1-22. Available at: https://digitalcommons.kennesaw.edu/amj/vol7/iss1/1

Amjad Shamin, Zulkipli Ghazali, and Pia A. Albinsson (2017), "Construction and Validation of Customer Value Co-Creation Attitude Scale," Journal of Consumer Marketing, 34(7): 591-602. https://doi.org/10.1108/JCM-01-2016-1664

Shows, G. David, Pia A. Albinsson and Jim Stoddard (2017), "Entrepreneurship Marketing in North Carolina's Wine Industry," Atlantic Marketing Journal, 6(2), Article 4
Available at: http://digitalcommons.kennesaw.edu/amj/vol6/iss2/4

Perera, Yasanthi B., Pia A. Albinsson, and G. David Shows, (2017), "Value Co-creation in Consumer Intensive Service Encounters: A Dyadic Perspective," Journal of Creating Value, 3(1), 19-32 DOI: 10.1177/2394964316668540

Albinsson, Pia A., B. Yasanthi Perera, and G. David Shows (2017), "Pursuing Fitness: How Dialectic Goal Striving and Intersubjectivity Influence Consumer Outcomes," Consumption, Markets and Culture, 20 (1), 35-38, published online May 18, 2016 http://dx.doi.org/10.1080/10253866.2016.1172213

Burman, Bidisha, Pia A. Albinsson, Eva M. Hyatt, and Brittany Robles (2017), "The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study, Services Marketing Quarterly, 38 (1), 45-56. http//dx.doi.org/10.1080/15332969.2017.1271207

Albinsson, Pia A., B. Yasanthi Perera, and G. David Shows (2017), "Pursuing Fitness: How Dialectic Goal Striving and Intersubjectivity Influence Consumer Outcomes," Consumption, Markets and Culture, 20 (1), 35-38, published online 2016 http://dx.doi.org/10.1080/10253866.2016.1172213

Wolf, Marco, Dennis A. Kopf, and Pia A. Albinsson (2016), "Marketization, Nostalgia, and Social Connectedness: An Exploratory Study in Eastern Germany," Global Journal of Business Research, 10 (2), 13-25. ISSN: 2157-0191. http://www.theibfr.com/ARCHIVE/GJBR-V10N2-2016.pdf also available at: https://ssrn.com/abstract=2909876

Burman, Bidisha, Pia A. Albinsson, and Eva Hyatt, (2016) "One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction," Journal of Hospitality Marketing and Management, 25 (8), 1010-1033. http://dx.doi.org/10.1080/19368623.2016.1168334

Amjad Shamin, Zulkipli Ghazali, and Pia A. Albinsson, (2016), "An Integrated Model of Corporate Brand Experience and Customer Value Co-Creation Behavior in Retailing," International Journal of Retailing and Distribution, 44 (2), 139-148.

Albinsson, Pia A., B. Yasanthi Perera, and Pookie Truly Sautter (2016), "DART Scale Development: Diagnosing a Firm's Readiness for Strategic Value Co-Creation" Journal of Marketing Theory and Practice, 24 (1), 42-58

Wolf, Marco, Pia A. Albinsson, and Cheery Becker (2015) "Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place" Psychology and Marketing, Vol. 32 (2), 133-143. DOI: 10.1002/mar.20768

Ray Chaudhury, Sarita and Pia A. Albinsson (2015), "Citizen-consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement," Journal of Macromarketing, Vol 35 (1), 36-52, Available online at http://jmk.sagepub.com/content/early/2014/05/13/0276146714534264.full.pdf+html DOI: 10.1177/027614671543464

Ray Chaudhury, Sarita, Pia A. Albinsson, G. David Shows, and Virginia Moench(2014) "Entrepreneurial Marketing Efforts of New Mexico Wine-Makers: An Exploratory Study," International Journal of Wine Business Research, Vol. 26 (4), 259-278. DOI: 10.1108/IJWBR-06-2013-0023

Huhmann, Bruce A. and Pia A. Albinsson, (2012), "Does Rhetoric Impact Advertising Effectiveness with Liking Controlled?" European Journal of Marketing, Vol. 46(11/12), 1476-1500. Paper recognized as 2013 Highly Commended Award Winner - Emerald Literati Network Awards for Excellence

Albinsson, Pia A. and B. Yasanthi Perera, (2012), "Alternative Marketplaces in the 21st Century: Building Community through Sharing Events," Journal of Consumer Behaviour, Vol. 11 (4), 303-315. (Special issue on Transformative Consumer Research DOI: 10.1002/cb.1389)

Keller P. Anand, Debra L. Scammon, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracy King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter, and Robert M. Schindler (2011), "Transforming Consumer Health," Journal of Public Policy and Marketing, Vol. 30 (1), 14-22.

Albinsson, Pia A., B. Yasanthi Perera, Elise "Pookie" Sautter, (2011), "Integrating Sustainability into the Business Curriculum through E-Learning," Journal of Online Learning and Teaching, Vol. 7 (1), 117-127. Available online at: http://jolt.merlot.org/vol7no1/albinsson_0311.pdf

Albinsson, Pia A., Marco Wolf, and Dennis Kopf (2010), "Anti-Consumption in East Germany: Consumer Resistance to Hyperconsumption," Journal of Consumer Behaviour, Vol. 9 (6), 412-425. (Special issue on Sustainability through Anti-Consumption DOI: 10.1002/cb)

Albinsson, Pia A. and B. Yasanthi Perera (2009), "From Trash to Treasure and Beyond: The Meaning of Voluntary Disposition," Journal of Consumer Behaviour, Vol. 8 (6), 340-353. (Special issue on Unpacking Disposal DOI: 10.1002/cb.301)

Teaching

Integrated Marketing Communication, Services Marketing, Marketing Research

Research Interests

Collaborative Consumption, Consumer Activism, Corporate Social Responsibility, Advertising, Services Marketing

Title: Associate Professor
Department: Department of Marketing

Email address: Email me

Phone: (828) 262-6197

Fax: (828) 262-6192

Office address
4114 Peacock Hall