- Ph.D. & M.B.A. - New Mexico State University
Pia A. Albinsson is a professor of Marketing in the Walker College of Business where she holds the John W. Guffey Jr. Professorship since 2016. Her research interests are in the areas of collaborative consumption, green consumption practices, consumer activism, corporate social responsibility, advertising rhetoric, and advertising effectiveness.
Her work has been published or is forthcoming in the Consumption, Marketing and Culture, Journal of Services Quarterly, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Retailing and Distribution Management, International Wine Business Research Journal, Journal of Macromarketing, Journal of Consumer Behaviour, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, Psychology and Marketing, Global Journal of Business Research, and Advances in Consumer Research, among others. She has also presented her research at national and international conferences such as Academy of Marketing Science, American Academy of Advertising, American Marketing Association, Association for Consumer Research, Consumer Culture Theory, Eastern Management Association, National Business and Economics Society, Society for Consumer Psychology, Society for Marketing Advances, Southwest Texas Popular/American Culture Association and Transformative Consumer Research.
Dr. Albinsson serves on the Editorial Review Board for Journal of Consumer Marketing and regularly serves as ad hoc reviewer for European Journal of Marketing, Journal of Business Research, Business and Society, Journal of Macromarketing, Journal of Marketing Management, Marketing Education Review, Marketing Theory, and many international, national and regional conference proceedings. In addition, Pia also served as Secretary for Society for Marketing Advances 2015-2018 and was the faculty advisor for the American Marketing Association ASU chapter in the Walker College of Business 2011-2016.
Dr. Albinsson received the 2016 China Studies Institute Zhi-Xing China Academic Leaders Fellowship sponsored by the American Association of State Colleges and Universities (AASCU) and China Education Association for International Exchange (CEAIE), China, June 5-June 24, 2016. She was a fellow for Society for Marketing Advances Doctoral Consortium in St. Petersburg, FL (2008) and AMA-Sheth Foundation Doctoral Consortium in Atlanta, GA (2009). She is a 2013 Highly Commended Award Winner for the Emerald Literati Network Awards for Excellence for her 2012 European Journal of Marketing article "Does Rhetoric Impact Advertising Effectiveness with Liking Controlled?
Prior to academia, Dr. Albinsson spent several years working in the tourism industry in Greece, Malaysia and Portugal as well as with banking and marketing in her native Stockholm, Sweden.
Publications (last five years)
Albinsson, Pia A., B. Yasanthi Perera, Lubna Nafees, and Bidisha Burman, (2019) “Collaborative Consumption Usage in the US and India: And Exploratory Study,” Journal of Marketing Theory and Practice, 27 (4), 390-412. https://doi.org/10.1080/10696679.2019.1644956
Griffiths, Merlyn, Yasanthi Perera and Pia A. Albinsson, (2019) “Contrived Surplus and Negative Externalities in the Sharing Economy,” Journal of Marketing Theory and Practice, 27 (4), 445-463 https://doi.org/10.1080/10696679.2019.1644957
Huhmann, Bruce A. and Pia A. Albinsson (2018), "Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures," Journal of Current Issues & Research in Advertising, https://doi.org/10.1080/10641734.2018.1503106
Shows, G. David, Pia A. Albinsson, Tatyana Ruseva, and Diane M. Waryold (2018), "The Impact of Technology on Attention and Fatigue in College Age Students," Atlantic Marketing Journal, 7(1) – Article 1, 1-22. Available at: https://digitalcommons.kennesaw.edu/amj/vol7/iss1/1
Amjad Shamin, Zulkipli Ghazali, and Pia A. Albinsson (2017), "Construction and Validation of Customer Value Co-Creation Attitude Scale," Journal of Consumer Marketing, 34(7): 591-602. https://doi.org/10.1108/JCM-01-2016-1664
Shows, G. David, Pia A. Albinsson and Jim Stoddard (2017), "Entrepreneurship Marketing in North Carolina's Wine Industry," Atlantic Marketing Journal, 6(2), Article 4
Available at: http://digitalcommons.kennesaw.edu/amj/vol6/iss2/4
Perera, Yasanthi B., Pia A. Albinsson, and G. David Shows, (2017), "Value Co-creation in Consumer Intensive Service Encounters: A Dyadic Perspective," Journal of Creating Value, 3(1), 19-32 DOI: 10.1177/2394964316668540
Albinsson, Pia A., B. Yasanthi Perera, and G. David Shows (2017), "Pursuing Fitness: How Dialectic Goal Striving and Intersubjectivity Influence Consumer Outcomes," Consumption, Markets and Culture, 20 (1), 35-38, published online May 18, 2016 http://dx.doi.org/10.1080/10253866.2016.1172213
Burman, Bidisha, Pia A. Albinsson, Eva M. Hyatt, and Brittany Robles (2017), "The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study, Services Marketing Quarterly, 38 (1), 45-56. http//dx.doi.org/10.1080/15332969.2017.1271207
Albinsson, Pia A., B. Yasanthi Perera, and G. David Shows (2017), "Pursuing Fitness: How Dialectic Goal Striving and Intersubjectivity Influence Consumer Outcomes," Consumption, Markets and Culture, 20 (1), 35-38, published online 2016 http://dx.doi.org/10.1080/10253866.2016.1172213
Wolf, Marco, Dennis A. Kopf, and Pia A. Albinsson (2016), "Marketization, Nostalgia, and Social Connectedness: An Exploratory Study in Eastern Germany," Global Journal of Business Research, 10 (2), 13-25. ISSN: 2157-0191. http://www.theibfr.com/ARCHIVE/GJBR-V10N2-2016.pdf also available at: https://ssrn.com/abstract=2909876
Burman, Bidisha, Pia A. Albinsson, and Eva Hyatt, (2016) "One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction," Journal of Hospitality Marketing and Management, 25 (8), 1010-1033. http://dx.doi.org/10.1080/19368623.2016.1168334
Amjad Shamin, Zulkipli Ghazali, and Pia A. Albinsson, (2016), "An Integrated Model of Corporate Brand Experience and Customer Value Co-Creation Behavior in Retailing," International Journal of Retailing and Distribution, 44 (2), 139-148.
Albinsson, Pia A., B. Yasanthi Perera, and Pookie Truly Sautter (2016), "DART Scale Development: Diagnosing a Firm's Readiness for Strategic Value Co-Creation" Journal of Marketing Theory and Practice, 24 (1), 42-58
Wolf, Marco, Pia A. Albinsson, and Cheery Becker (2015) "Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place" Psychology and Marketing, Vol. 32 (2), 133-143. DOI: 10.1002/mar.20768
Ray Chaudhury, Sarita and Pia A. Albinsson (2015), "Citizen-consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement," Journal of Macromarketing, Vol 35 (1), 36-52, Available online at http://jmk.sagepub.com/content/early/2014/05/13/0276146714534264.full.pdf+html DOI: 10.1177/027614671543464
Research Gate: https://www.researchgate.net/profile/Pia_Albinsson
Integrated Marketing Communication, Services Marketing, Marketing Research
Collaborative Consumption, Consumer Activism, Corporate Social Responsibility, Advertising, Services Marketing
Department: Department of Marketing & Supply Chain Management
Email address: Email me
Phone: (828) 262-6197
Fax: (828) 262-6192