Department of Marketing & Supply Chain Management

Advertising research will help marketers know when to invest in ad creativity

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Marketing. Read more

Published:

Jul 1, 2019 10:23am

Contact

Department of Marketing & Supply Chain Management
Peacock Hall, Room 4101
PO Box 32090
Boone, NC 28608-2090
Fax: (828) 262-6192

Chair
James E. Stoddard, PhD
stoddardje@appstate.edu
Phone: (828) 262-6191

Administrative Assistant

Miranda Gregg
4101 Peacock Hall
(828) 262-2145
greggmd@appstate.edu

Marketing Internships
David Shows
4112 Peacock Hall
(828) 262-2135
showsgd@appstate.edu

Sales Internships
Bonnie Guy
4108 Peacock Hall
(828) 262-7828
guybs@appstate.edu

Supply Chain Internships
Dinesh Davè
4054 Peacock Hall
(828) 262-6239
daveds@appstate.edu

Summer Closed Course Request

For all request in a closed summer course please complete the closed course request form.

E-News

Upcoming Events

News

Open House Slides - Spring 2021

Department of Marketing & Supply Chain Management

Advertising research will help marketers know when to invest in ad creativity

Tags: