The American Marketing Association recently announced the recipients of the fourth annual Awards for Responsible Research in Marketing.
Among the winning research is a book in which Dr. Pia Albinsson, professor of marketing in the Walker College of Business at Appalachian State University, co-authored a chapter.
The book is The Dark Side of Social Media: A Consumer Psychology Perspective, and the chapter is entitled “When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media.”
Perera, B. Yasanthi, Cruz, Ryan E., Pia A. Albinsson, Sarita Ray Chaudhury (2018), “When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media” in the Dark Side of Social Media (Angeline Close, ed), Routledge, New York, NY. 125-146.
The award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. Learn more at ama.org.
About Faculty Research in the Walker College of Business
The Walker College faculty produce and disseminate extensive research through both academic and professional communities. In the last five years, faculty have published 543 peer reviewed academic journal articles, 160 conference proceedings, and made 533 conference and professional presentations. In total, faculty have produced 1,175 intellectual contributions in the last five years. Approximately 520 intellectual contributions were made in basic or discovery research, 540 in applied or integrative research, and 115 contributions in teaching and learning research. Learn more at business.appstate.edu/research.