Marketing professor Pia Albinsson offers analysis of Uber in new book

Appalachian State University professor of marketing Pia A. Albinsson has co-authored a new book, "Uber," about "one of the most innovative companies of our time."

The book is a part of the series, Corporations That Changed the World, and, in it, Albinsson and her co-author, B. Yasanthi Perera, provide a detailed analysis of the company and its success, beyond the headlines about safety and culture.   Read more

Published: Feb 3, 2020 8:41am