Department of Marketing & Supply Chain Management

Associate Professor

• Ph.D. - University of Massachusetts Amherst
•  M.B.A. - Bogazici University

Ilgım Dara Benoit is an Associate Professor of Marketing at the Walker College of
Business. Her research interests revolve around well-being, creativity, sustainability,
affect, and information processing, which she generally studies within the context of
consumer decision making and/or advertising. Her work has been published in Atlantic
Marketing Journal (2024), Journal of Consumer Marketing (2017, 2019, 2021, 2024,
2025), Health Marketing Quarterly (2023), International Journal of Pharmaceutical and
Healthcare Marketing (2026), Journal of Business Research (2022), Journal of Social
Marketing (2021), International Journal of Healthcare Management (2021), Journal of
Business & Industrial Marketing (2018), as well as proceedings of prestigious marketing
conferences.
Prior to academia, Ilgım spent several years working in the industry in Turkiye. She has
work experience as a Brand Manager at Hyundai, Brand Manager Assistant at
Goodyear and as an Account Manager at directComm Marketing Group.

Publications

llgım Dara Benoit, Jeffrey Foreman (2026) “LGBTQ-inclusive Hospital Advertising and
Purchase Intention”, International Journal of Pharmaceutical and Healthcare Marketing,
1-20. https://doi.org/10.1108/IJPHM-03-2025-0024.

Begum Kaplan, llgım Dara Benoit, Elizabeth G. Miller (2025), “Enhancing consumer
responses to misshapen produce: leveraging awe to promote sustainability,” Journal of
Consumer Marketing, October. https://doi.org/10.1108/JCM-06-2024-6975.

Ilgım Dara Benoit, Elizabeth G. Miller, Ceren Ekebas-Turedi, Elika Kordrostami (2024),
"Creativity is in the mind of the beholder: hail the analytic thinker," Journal of Consumer
Marketing, 41 (7), 724-733. https://doi.org/10.1108/JCM-01-2024-6503

Ilgım Dara Benoit, Jeffrey Foreman, Bonnie Guy (2024), “Person-Supervisor Fit
Antecedents: Self Determination Theory in Salesforce Turnover Intention,” Atlantic
Marketing Journal, 13 (1). https://digitalcommons.kennesaw.edu/amj/vol13/iss1/1

Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito, Jesse R. Catlin (2023),
“Medical decision-making with tables and graphs: The role of cognition, emotions, and
analytic thinking,” Health Marketing Quarterly, 40 (1), 59-
81. https://doi.org/10.1080/07359683.2022.2094101

Ilgım Dara Benoit, Elizabeth G. Miller, (2022) “Enhancing Creativity Perception through
Fear,” Journal of Business Research, 139 (February), 1084-
1098. https://doi.org/10.1016/j.jbusres.2021.10.051

Ceren Ekebas-Turedi, Elika Kordrostami, Ilgım Dara Benoit (2021), “The impact of
message framing and perceived consumer effectiveness on green ads,” Journal of
Consumer Marketing, 38 (4), 386-396. https://doi.org/10.1108/JCM-12-2019-3557

Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami, Ceren Ekebas-Turedi, (2021)
“Improving the effectiveness of anti-texting and driving PSAs the effectiveness,” Journal
of Social Marketing, 11 (2), 167-186. https://doi.org/10.1108/JSOCM-06-2020-0103

Ilgım Dara Benoit, Elika Kordrostami, Jeffrey Foreman, (2021), “Senior sexual and
gender minorities’ perception of healthcare services A Phenomenological
approach,” International Journal of Healthcare Management, 14 (4), 1002-
1010. https://doi.org/10.1080/20479700.2020.1724437

Ilgım Dara Benoit, Elizabeth G. Miller, (2019) “When does creativity matter the impact
of consumption motive and claim set-size,” Journal of Consumer Marketing, 36 (4), 449-
460. https://doi.org/10.1108/JCM-03-2018-2624

Ilgım Dara Benoit, Thomas Brashear Alejandro, Jeffrey Foreman, Christian Chelariu,
Shawn Bergman, (2019) “Social norms in the salesforce justice and
relationalism,” Journal of Business Industrial Marketing, 34 (1), 49-
61. https://doi.org/10.1108/JBIM-01-2018-0054

Ilgım Dara Benoit, Elizabeth G. Miller, (2017), “The mitigating role of holistic thinking on
choice overload,” Journal of Consumer Marketing, 34 (3), 181-
190. https://doi.org/10.1108/JCM-07-2016-1889

* For full-text of her published manuscripts: https://ilgimarketing.wordpress.com/

Teaching

Consumer Behavior, Principles of Marketing, Integrated Marketing Communications,
International Marketing, Brand Management

Research Interests

Well-being, Creativity, Sustainability, Affect, Information Processing, Consumer Decision
Making, Advertising