Senior Special Faculty
B.S. Professional Aeronautics & Administration – Embry-Riddle University
M.A. Educational Media - Appalachian State University
Graduate Certificate in Marketing [B2B, DM, SMM, Global, MGT & MKT Research]– East Carolina University
Ms. Cook joined the Department of Marketing & Supply Chain Management as an instructor in the fall of 2019. Teaching at the university level is an enriching and rewarding experience. It provides a unique opportunity to share knowledge, engage with students, and to support the academic community and real-world industry partners.
The aspects I value most are: mentorship & guidance; classroom teaching; research & scholarship; collaboration & collegiality; continuous learning & professional development; as well as impact & influence.
I value a variety of teaching methods, such as lectures, discussions, case studies, crowd-sourcing with digital natives, hands-on applications and technology-based tools, to facilitate student understanding and promote critical thinking.
Recent Conference Presentations & Publications
Stoddard, J., Nafees, L., & Cook, C. (2023) AMTP. Social Media Influencer Perceived Source Credibility Scale Validation and Consumer. "Social Media Influencer Perceived Source Credibility Scale Validation and Consumer Attitudes Toward the Brand: An Exploratory Study in Urban India" accepted into Association of Marketing Theory and Practice Proceedings 2023.
Cook, C. M., Stoddard, J. E., Albinsson, P. A., Association for Marketing Theory and Practice, "The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During Covid-19," Association for Marketing Theory and Practice, Destin, FL. (March 24, 2022).
Nafees, L. (Presenter & Author), Cook, C. M. (Author Only), Nikolov, A. N. (Presenter & Author), Stoddard, J. E. (Author Only), Society for Marketing Advances Annual Conference 2021, "Perceived Source Credibility of Social Media Influencers and Consumer Attitudes Toward the Brand: An Exploratory Study of Differences Between India and the United States." (November 5, 2021).
Nafees, L., Cook, C. M., Nikolov, A. N., & Stoddard, J. E. (2021). Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility. Digital Business, 1(2). https://doi-org.proxy006.nclive.org/10.1016/j.digbus.2021.100008
Nafees, L., Cook, C. M., & Stoddard, J. E. (2020). The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility. Atlantic Marketing Journal, 9(1), 78–95.
Atlantic Marketing Association – Best in Track & Best in Conference. Nafees, L., Cook, C.M. and Stoddard, J.E. (2019), “The Impact of Social Media Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility, 2019 Atlantic Marketing Association Proceedings
Nafees, L. (Presenter & Author), Cook, C. M. (Presenter & Author), Stoddard, J. E. (Presenter & Author), 6th Annual Dean's Club Research Poster Session, "Instagram Marketing: Who Trusts the Influencer?." (October 24, 2019)
O'Shea, P., Aiello, B. and Cook, C.M. (2018). SITE - Using Augmented Reality Technologies to Address Diversity in K-12 Settings. Retrieved June 8, 2018, from https://academicexperts.org/conf/site/2018/papers/52647/
Tashner, J., Cook, C.M.., Azhari, H. and Toure, H. (2016). ICERI2016 Proceedings: The Efficacy of Globalizing a Classroom by Creating a Synchronous Online Audio/Video Conference of Student Developed and Led Presentations and Discussions Collaborated with educators at AppState and in Bamako, Mali in the spring of 2016. doi: 10.21125/iceri.2016.0154
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Teaching
Four (4) years of teaching experience. Number of courses taught: 38. Principles of Marketing, Digital Marketing, Social Media Marketing
Research Interests
Digital Marketing, Social Media Marketing, Consumer Behavior, Digital Literacy, Creativity
Recent Personal Achievements
2023 Designed & Delivered a virtual Digital Marketing presentation to a graduate cohort at St. Joseph's Institute of Management-JIM, Trichy, India. Presentation entitled, Building a Career in Digital Marketing, a global perspective. Afterwards, received an invitation to visit JIM face-to-face. Travel dates pending.
2023 Non-Tenure Track Excellence in Teaching
2022 & 2023 Presenter at the Appalachian Arts & Entertainment Awards (Appy’s)
2007-present licensed Real Estate Broker for the state of North Carolina
Title: Senior Special Faculty
Department: Department of Marketing & Supply Chain Management
Email address: Email me
Phone: (828) 262-2112