The Marketing Path
In Appalachian State University's Marketing (BSBA) degree program, students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors, and the community. Marketing students gain hands-on experience by identifying problems, developing plans, and implementing effective marketing programs.
The Supply Chain Path
App State's Supply Chain Management (BSBA) degree program provides students with skills and knowledge in logistics, operations, strategic sourcing, six sigma, and supply chain technologies, enabling them to compete in the global marketplace. Companies focus on SCM as a way to reduce costs, improve processes, and expand into international markets.
Degree Offerings
Marketing majors may choose from two concentrations, Digital Marketing or Sales. The department also offers minors in professional selling (for business majors), sales (for non-business majors) and general marketing (for non-business majors).
Marketing, BSBA
- Marketing-General Marketing Concentration (BSBA)
- Marketing-Sales Concentration (BSBA)
- Marketing-Digital Marketing Concentration (BSBA)
Minor
- Marketing: Minor
- Marketing: Professional Selling Minor
- Marketing: Sales Minor
- Marketing: Digital Marketing Minor
Supply Chain Management, BSBA
Minor
Study Abroad
Appalachian State University incorporates a global orientation as an integral component of students' academic experience. Every year the Walker College of Business offers students the opportunity to study business abroad. All three program offerings range from 10-30 days and can count towards major credit or elective credit (if eligible) and fulfills the global issues requirement. The WCOB offers abroad trips to Brazil, India, and France.
Latest News
App State partners with Project Kitty Hawk to offer 5 streamlined App State Online programs in 2024–25
Jul 26, 2024
The degree programs in health care management, supply chain management, accounting, criminal justice, and organizational leadership and learning are d...
Professional selling students earn accolades, prize money at National Shores Sales Challenge
Apr 30, 2024
Students from Appalachian State University traveled to Salisbury, Maryland to compete in the National Shores Sales Challenge (NSSC) Apr...
Marketing students take second prize in Marketing Madness competition
Apr 24, 2023
Appalachian State University students accepted the challenge from the American Marketing Association (AMA) to participate in Direct Eff...
Marketing students earn top two spots in national 'cold calling' competition
Apr 24, 2023
Senior Justice Mapp and Sophomore Kenley Cannon, marketing students in Appalachian State University's Walker College of Business, ...
Marketing senior earns national 'Innovation Award' from PSE
Apr 24, 2023
Justice Mapp, a senior marketing student in Appalachian State University's Walker College of Business, has earned a national award from Pi Sigma ...
Students from Appalachian State University in National Shore Sales Challenge
Apr 24, 2023
Students from Appalachian State University have achieved success in the 2023 National Shore Sales Challenge, held March 30 - April 1 at ...
App State AMA receives honorable mentions at Annual Collegiate Conference
Apr 24, 2023
Student members of Appalachian State University’s chapter of the American Marketing Association (AMA) recently participated in the organiz...
Marketing professor co-authors work noted for 'Credible and useful knowledge that can be applied to benefit society'
Mar 29, 2023
The American Marketing Association recently announced the recipients of the fourth annual Awards for Responsible Research in Marketing.Among the winni...
Marketing professor named editor of Journal of Business Research
Dec 9, 2022
Dr. Binay Kumar, an Assistant Professor Appalachian State University's Department of Marketing & Supply Chain Management, has been appointed ...
Strategic Initiatives
In order to facilitate the Walker College of Business's goals, the department of Marketing and Supply Chain Management will pursue the following initiatives to support the 5-year strategic plan:
Initiatives- Goal 1: Increase Collaboration and Innovation in Curricular and Co-Curricular Offerings
- Encourage and develop interdisciplinary classes and specialized programs across the university through experimentation and funding support
- Assist and support faculty in developing lessons, classes, and programs that intentionally develop analytical and creative skills in our students
- Scale successful programs to reach greater numbers of Walker College of Business students
- Leverage programs to increase WCOB visibility
- Strengthen disciplinary classes, identify outdated classes, and utilize increased capacity to support experimentation and innovation
Initiatives- Goal 2: Broaden Teaching, Learning, and Scholarships
- Widen experiential learning opportunities through increased internships, practicums, and study abroad
- Increase project-based research and learning opportunities through partnerships and external entities
- Expand opportunities for students to participate in discipline-based competitions at the state, regional, national, and international levels
- Enhance support of meaningful co-curricular programs, clubs, and student organizations
- Encourage research collaboration across departments, campus, and other institutions
- Increase student involvement in faculty-led research
- Attract, support, and retain faculty and staff who successfully create synergy across teaching, learning, and scholarship
Initiatives- Goal 3: Enhance Community and Industry Engagement
- Reward faculty and staff outreach and engagement at the local, regional, national, and global levels
- Host local and regional events to bring together business leaders, community, faculty and staff, and students to discuss current challenges facing the business community
- Include local and regional community engagement opportunities within study abroad courses
- Design and implement an executive education program that significantly contributes to the success of businesses in our region
- Actively enhance industry relationships