News

Christian Torres-Trujillo '20 pursues his 'dream career' in digital marketing
Jun 23, 2021

What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” and “you get to...

WSJ features marketing alumna who launched her company to help young people tackling debt, but who want to travel
Jun 14, 2021

Appalachian State University alumna Jateria Pittman is featured in a June 13 Wall Street Journal article by Ray Smith....

Lubna Nafees

Marketing professor earns best seller award from Ivey Publishing
Jun 2, 2021

Dr. Lubna Nafees, an associate professor of marketing in Appalachian State University's Walker College of Business, has been named a recipient of...

Christy Cook Memorial Day Wreath Laying

Marketing lecturer places wreath at App State's Veterans Memorial in honor of Memorial Day 2021
May 28, 2021

U.S. Air Force veterans David H. Cook and Christy M. Cook ’18 served a collective 12 years in the Air Force as air traffic controllers before beginn...

Dr. Bonnie Guy

Marketing professor earns teaching award from UNC Board of Governors
Apr 27, 2021

Six App State faculty members were recently honored by the UNC Board of Governors with campus-based awards for their innovative teaching methods in th...

Lubna Nafees

Marketing professor offers advice on cheap car insurance in NC
Apr 27, 2021

Appalachian State University Marketing Professor Lubna Nafees has been featured as an expert in a WalletHub article describing 2021's "best cheap car ...

Mitchell Powers

Green Belt Mitchell Powers offers fellow students advice on Six Sigma Certification
Apr 21, 2021

Appalachian State University MBA student Mitchell Powers has earned Green Belt Certification from the Council of Six Sigma Certification....

Dr. Ilgım Dara Benoit

Research addresses major social problem, texting while driving
Mar 30, 2021

Research from Dr. Ilgım Dara Benoit, an assistant professor of marketing in Appalachian State University's Department of Marketing &am...

From left, Drs. Pia Albinsson and Lubna Nafees

Marketing researchers discover marginalized women utilize social media to counter biased, mainstream narratives about them, promote well-being
Mar 30, 2021

Research from faculty at Appalachian State University examines the way in which marginalized women utilize social media to counter biased, mainstream ...

Chris Zaman, of Cary, has been awarded a Benjamin A. Gilman International Scholarship to study or intern abroad — virtually or in person — in 2021.

International business, supply chain management double major earns Gilman Scholarship
Mar 8, 2021

Appalachian State University senior Chris Zaman, who is double majoring in international business and supply chain management in t...