Marketing professor named 2021 SMA Distinguished Fellow
Nov 15, 2021
Appalachian State University's Pia Albinsson, a professor in the Department of Marketing and Supply Chain Management, was recognized as the 2021&...
Marketing professors explore gender and cultural competence in nursing homes
Nov 1, 2021
Research from Appalachian State University marketing professors Ilgım Dara Benoit and Jeffrey Foreman has been recently published...
Marketing researchers examine motivations for a favorite American tradition: tailgating
Sep 30, 2021
Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in th...
Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 24, 2021
New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University,...
Marketing research provides clues for 'green' advertisers
Jun 29, 2021
Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Cons...
Dave' attains QM certification for MBA program's 'global supply chain management' course
Jun 29, 2021
Dr. Dinesh Davè, director of supply chain management in the Department of Marketing & Supply Chain Management in Appalachian State Universit...
Marketing major earns leadership award
Jun 29, 2021
Appalachian State University senior Sam Cheatham has earned a Dr. Jim Street Award for Outstanding Presidential Leadership Award f...
Christian Torres-Trujillo '20 pursues his 'dream career' in digital marketing
Jun 23, 2021
What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” and “you get to...
WSJ features marketing alumna who launched her company to help young people tackling debt, but who want to travel
Jun 14, 2021
Appalachian State University alumna Jateria Pittman is featured in a June 13 Wall Street Journal article by Ray Smith....
Marketing professor earns best seller award from Ivey Publishing
Jun 2, 2021
Dr. Lubna Nafees, an associate professor of marketing in Appalachian State University's Walker College of Business, has been named a recipient of...