Alumni Spotlight: Sales Marketing Grad Patrick Holden
Jun 26, 2019

Patrick Holden '19 majored in marketing at Appalachian State University with a concentration in professional selling.Today, Holden is a sales consulta...

Supply Chain Management program to transition to Department of Marketing
Jun 26, 2019

BOONE, N.C. — Effective Fall 2019, Appalachian State University's supply chain management degree program will transition from the Department of Comp...

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Feb 15, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...