Department of Marketing & Supply Chain Management

Associate Professor

• Ph.D. - North Dakota State University
• M.B.A. - Loyola University Maryland
• B.S. - University of North Dakota

Steve Leon is an associate professor in the Department of Marketing and Supply Chain Management at Appalachian State University. Steve received his Ph.D. in Transportation and Logistics from North Dakota State University, an M.B.A. in International Business from Loyola University Maryland - Sellinger School of Business, and a B.S. from the University of North Dakota - John D. Odegard School of Aerospace Sciences. His current research interests are in the areas of supply chain strategy, service operations, behavioral decision-making, and air transportation. He has authored two books, publishes in refereed journals, and presents his research at professional and academic conferences. Steve has published in journals such as Supply Chain Management: An International Journal, Transportation Journal, The International Journal of Logistics Management, Industrial Management and Data Systems. He is an active member of APICS and National Business Aviation Association. Steve is on the Transportation Journal editorial review board.

Prior to his transition to academia, Steve spent nearly 20 years in the airline industry primarily in flight operations. He has also worked in satellite communications and is an entrepreneur. He is an Airline Transport Pilot and flight instructor, and has flown Airbus and Boeing jets throughout the Americas and Europe.

Recent Publications

Leon, S. and Nakayama, M. (2019) Exploring Factors that Influence Positive WOM in the Health Insurance Industry. Health Marketing Quarterly. Forthcoming.

Leon, S. and Medlin, D. (2019) A Conceptual Framework for Collaboration in Business Schools. International Journal of Social and Organizational Dynamics in Information Technology. Forthcoming.

Leon, S. and Xiong, J. (2019) Connecting the Dots: Strategies to Recruit Computer Information Systems Students. Information Systems Education Journal. 17(3), pp.4-19. Distinguished Paper Award.

Nakayama, M. and Leon, S. (2018) Demystifying the Communication-Driven Usefulness Hypothesis: The Case of Healthcare Insurance Applications. International Journal of Healthcare Information Systems and Informatics. 14(4).

Chen, C., Leon, S. and Nakayama, M. (2018) Converting Music Streaming Free Users to Paid Subscribers: Social Influence or Hedonic Performance. International Journal of Electronic Business. 14(2), pp.128-145.

Leon, S. (2018) Service Mobile Apps: A Millennial Generation Perspective. Industrial Management and Data Systems. 118(9), pp.1837-1860.

Chen, C., Leon, S. and Nakayama, M. (2018) Are You Hooked on Paid Music Streaming? An Investigation into the Millennial Generation. International Journal of E-business Research. 14(1), pp.1-20.

Leon, S. and Uddin, N. (2017) Data-Driven Insights: Assessment of Airline Ancillary Services. Journal of Transportation Management. pp.59-74.

Leon, S. and Uddin, N. (2017) Airline Ancillary Services: An Investigation Into Passenger Purchase Behavior. Journal of the Transportation Research Forum. 56(1), pp.41-61.

Leon, S., Uddin, N., (2016) Finding Supply Chain Talent: An Outreach Strategy. Supply Chain Management: An International Journal. 21(1), pp.20-44.

Leon, S., Szmerekovsky, J., Tolliver, D., (2014). Using VAR For Strategic Capacity Allocation: An Airline Perspective. International Journal of Services and Operations Management. 21(2), pp.127-149.

Mitra, S., Leon, S., (2014). Discrete Choice Model for Air-Cargo Mode Selection. The International Journal of Logistics Management. 25(3), pp.656-672.

Leon, S., Szmerekovsky, J., Tolliver, D., (2013). A Portfolio Approach to Allocating Airline Seats. Transportation Journal. 52(4), pp.441-462.

Leon, S., (2011). Airport Choice Modeling: Empirical Evidence from a Non Hub Airport. Journal of the Transportation Research Forum. 50(2), pp.5-16.

Books
Leon, S., (2016). Financial Intelligence for Supply Chain Managers: Understanding the Link between Operations and Corporate Financial Performance. Pearson Education Inc., Upper Old Tappan, NJ.

Leon, S., (2013). Sustainability in Supply Chain Management Casebook: Applications in SCM. Pearson FT Press. Upper Saddle River, NJ.

Book Chapter
Leon, S. (2013). "Sustainability in the Supply Chain", Heizer, J. and Render, B. (Eds.), Operations Management, 11/E, Prentice Hall, pp.187-202.