Barbara J. Rule

Senior Lecturer

  • B. S., Biology - Emory University
  • M.B.A., Marketing - Georgia State University

Barbara Rule is a Senior Lecturer in the Marketing Department of Appalachian State University's (ASU) Walker College of Business (WCOB). Barbara has been teaching at ASU since Fall 2008. She has taught Principles of Marketing (MKT3050), Professional Selling (MKT3052) and Retailing (MKT3210) within her department. Barbara also developed and taught two different First Year Seminar (FYS) classes as part of the University's General Education Program from Fall 2009 - Fall 2018.  She worked closely with incoming students to develop greater connections to the University, Community and College of Business and to expose them to the abundance of opportunities that are offered to Appalachian students.

Barbara is professionally qualified with 30+ years of business experience. She began her career working for a small marketing research company and then a family owned apparel company. She then spent 15 years (1985 - 2000) with L'eggs Products, then a division of Sara Lee Corporation, beginning as an Assistant Manager of Sales Reporting and Analysis and rising to become Director of Sales Forecasting and Planning. In March of 2000 she and her then husband left their positions in Winston-Salem, NC and moved to Boone where they opened a retail hobby store. They expanded to a second location in Charlotte in 2003. In 2008, Barbara sold the retail hobby business when she was offered a teaching position in the Marketing Department of the WCOB. Barbara has been involved with another small business located in the High Country.

In addition to her teaching responsibilities, Barbara has served on various committees, was an inaugural member of the ASU Scholarly Teaching Academy (2011 - 2013), presented at various conferences, and has served as Faculty Advisor for seven years for the Pi Sigma Epsilon student club. In January of 2014 Barbara assumed the role of Co-Director of the Martha Guy Summer Institute program taking full responsibility for the program in Fall of 2014. This program recruits 24 high achieving high school juniors interested in pursuing a college degree in business to ASU's campus for a life changing three week summer experience.

Ms. Rule earned her Bachelor of Science in Biology from Emory University and her Masters in Business Administration in Marketing from Georgia State University, both located in Atlanta, GA.


Principles of Marketing, Professional Selling, & Retailing

Title: Senior Lecturer
Department: Department of Marketing & Supply Chain Management

Email address: Email me

Phone: (828) 262-2639

Office address
4109 Peacock Hall