Department of Marketing

• BA Appalachian State University
• MBA Wake Forest University

Megan Hayes has a background in higher education marketing and communications, cultural tourism and event marketing, PR, and management. As Chief Communication Officer for Appalachian, she manages the University Communications team and the university's marketing and communications strategy. She is certified in crisis communications and media crisis interview and response training. She is editor of the university magazine and host of the SoundAffect podcast. In addition to her full-time position in University Communications, she has been an adjunct instructor at Appalachian for 11 years, and currently teaches Principles of Marketing for the Walker College of Business.

Hayes holds a BA in Interdisciplinary Studies from Appalachian and an MBA in Management from Wake Forest University. She has a great love for the North Carolina High Country, has generations of family roots in the area, and highly values community and family. She runs with her dog as often as possible and listens to tons of podcasts.

Teaching

Principles of Marketing